Typical ROI Range
3x to 7x ROI is common with well-targeted, compliant fax campaigns.
This means for every $1 spent on the campaign (including list rental, design, sending), you get $3 to $7 back in revenue or sales value.
Exceptional ROI Cases
Some businesses in niche B2B sectors (like medical supplies, commercial insurance, or legal services) have reported 10x or higher ROI.
Targeted offers combined with fax lists clean, permission-based fax lists tend to perform best.
Why Fax Can Deliver Strong ROI
Less crowded communication channel compared to email or phone.
High engagement from industries still reliant on fax.
Ability to include detailed offers and personalized content.
Fax documents are often printed and reviewed carefully, increasing message retention.
Key Factors That Boost Fax List ROI
High-quality, verified fax lists with recent opt-in or EBR
Clear, compelling call to action
Segmented targeting by industry, size, or region
Professional design and messaging
Follow-up strategies (calls, emails) to convert leads
Things to Watch Out For
Using outdated or unverified lists can tank ROI.
Non-compliance risks leading to fines that eat into profits.
Sending irrelevant messages reduces engagement and harms brand reputation.