How to Segment a Fax List for Better Targeting
Posted: Thu May 29, 2025 5:13 am
Segmenting your fax list helps you send more relevant messages, improving response rates and ROI. Here’s how to break down your fax contacts effectively:
1. By Industry or Sector
Group contacts by their business type—healthcare, legal, finance, education, manufacturing, etc.
Tailor messaging to industry-specific needs and fax lists pain points.
2. By Company Size
Small businesses, mid-sized companies, or large enterprises often have different budgets and decision processes.
Adjust offers and language accordingly.
3. By Job Role or Department
Separate contacts into decision-makers (owners, CEOs) vs. influencers (managers, admins).
Customize the tone and call-to-action based on role.
4. By Geography
Region, state, or city segmentation helps you promote location-specific offers or events.
Consider time zones for fax send timing.
5. By Past Engagement
Segment based on previous response or interaction history (opened fax, called back, opted out).
Send re-engagement or loyalty offers to active contacts.
6. By Purchase or Interest History
If you have data on past purchases or expressed interests, segment to upsell or cross-sell relevant products.
7. By Fax Usage Activity
Identify active fax users vs. inactive numbers; focus efforts on active contacts to save costs.
Tips for Effective Segmentation
Use CRM or list management tools to tag and filter contacts easily.
Keep your segments manageable; too many tiny segments can complicate campaigns.
Regularly update segments based on new data and campaign results.
Want help setting up segmentation strategies or integrating your fax list with your CRM?
1. By Industry or Sector
Group contacts by their business type—healthcare, legal, finance, education, manufacturing, etc.
Tailor messaging to industry-specific needs and fax lists pain points.
2. By Company Size
Small businesses, mid-sized companies, or large enterprises often have different budgets and decision processes.
Adjust offers and language accordingly.
3. By Job Role or Department
Separate contacts into decision-makers (owners, CEOs) vs. influencers (managers, admins).
Customize the tone and call-to-action based on role.
4. By Geography
Region, state, or city segmentation helps you promote location-specific offers or events.
Consider time zones for fax send timing.
5. By Past Engagement
Segment based on previous response or interaction history (opened fax, called back, opted out).
Send re-engagement or loyalty offers to active contacts.
6. By Purchase or Interest History
If you have data on past purchases or expressed interests, segment to upsell or cross-sell relevant products.
7. By Fax Usage Activity
Identify active fax users vs. inactive numbers; focus efforts on active contacts to save costs.
Tips for Effective Segmentation
Use CRM or list management tools to tag and filter contacts easily.
Keep your segments manageable; too many tiny segments can complicate campaigns.
Regularly update segments based on new data and campaign results.
Want help setting up segmentation strategies or integrating your fax list with your CRM?