Tips for Tracking Response Rates From Fax Lists
Posted: Thu May 29, 2025 5:15 am
Measuring how well your fax campaigns perform is key to improving and proving ROI. Here’s how to effectively track responses from your fax lists:
1. Use Unique Call-to-Actions (CTAs)
Include phone numbers, fax-back numbers, or URLs exclusive to each fax campaign or version.
This lets you track which message or list segment fax lists drives the most responses.
2. Create Dedicated Landing Pages
Send recipients to a specific webpage tailored for the fax offer.
Use web analytics to monitor visits and conversions linked to the fax campaign.
3. Incorporate Promo or Discount Codes
Use unique codes in your fax messages to track redemptions and gauge interest.
4. Track Fax Back Replies
If your offer involves faxing back a form or reply, monitor these incoming faxes as direct responses.
5. Monitor Phone Call Responses
Use call tracking numbers tied to fax campaigns to measure inbound calls generated.
6. Survey or Follow-Up Contacts
After sending a fax, conduct a phone or email survey asking how they heard about you.
7. Segment Your List and Test Variations
Send different versions of your fax to smaller groups (A/B testing) and compare response rates.
8. Use CRM or Marketing Software
Log all inbound inquiries, leads, and sales in a CRM linked to your fax campaigns.
Bottom line:
Combining unique tracking elements and follow-up helps you measure which fax lists and messages truly work, enabling smarter marketing decisions.
Want help designing your fax campaign tracking system?
1. Use Unique Call-to-Actions (CTAs)
Include phone numbers, fax-back numbers, or URLs exclusive to each fax campaign or version.
This lets you track which message or list segment fax lists drives the most responses.
2. Create Dedicated Landing Pages
Send recipients to a specific webpage tailored for the fax offer.
Use web analytics to monitor visits and conversions linked to the fax campaign.
3. Incorporate Promo or Discount Codes
Use unique codes in your fax messages to track redemptions and gauge interest.
4. Track Fax Back Replies
If your offer involves faxing back a form or reply, monitor these incoming faxes as direct responses.
5. Monitor Phone Call Responses
Use call tracking numbers tied to fax campaigns to measure inbound calls generated.
6. Survey or Follow-Up Contacts
After sending a fax, conduct a phone or email survey asking how they heard about you.
7. Segment Your List and Test Variations
Send different versions of your fax to smaller groups (A/B testing) and compare response rates.
8. Use CRM or Marketing Software
Log all inbound inquiries, leads, and sales in a CRM linked to your fax campaigns.
Bottom line:
Combining unique tracking elements and follow-up helps you measure which fax lists and messages truly work, enabling smarter marketing decisions.
Want help designing your fax campaign tracking system?