How Often Should You Fax a Single Contact?
Posted: Thu May 29, 2025 5:28 am
Finding the right fax frequency is key to maintaining engagement without annoying your recipients or violating regulations. Here’s how to strike that balance:
Recommended Frequency
General Rule:
Once every 2 to 4 weeks is a safe cadence for fax lists most B2B fax marketing campaigns.
High-Interest Contacts (e.g., existing customers):
You can fax more frequently—weekly or bi-weekly—if they’ve opted in and shown ongoing interest.
Low-Engagement or Cold Contacts:
Limit to once per month and only if they haven’t opted out or complained.
Factors to Consider
1. Regulatory Compliance
TCPA (USA): Requires prior consent or an existing
Recommended Frequency
General Rule:
Once every 2 to 4 weeks is a safe cadence for fax lists most B2B fax marketing campaigns.
High-Interest Contacts (e.g., existing customers):
You can fax more frequently—weekly or bi-weekly—if they’ve opted in and shown ongoing interest.
Low-Engagement or Cold Contacts:
Limit to once per month and only if they haven’t opted out or complained.
Factors to Consider
1. Regulatory Compliance
TCPA (USA): Requires prior consent or an existing