Fax Lists and Cold Outreach Strategy Discussion
Posted: Thu May 29, 2025 5:31 am
Why Use Fax Lists for Cold Outreach?
Less crowded channel: Fax inboxes are less overwhelmed than emails or calls.
Higher visibility: Physical fax sheets can stand out more than digital messages.
Targeted reach: You can hone in on niche industries or roles that still actively use fax.
2. Building or Buying the Right Fax List
Quality over quantity: Prioritize verified, permission-based fax fax lists numbers from reputable providers.
Niche segmentation: Focus on industries, company size, roles, or regions that fit your product/service.
List hygiene: Regularly clean and update your list to avoid bad contacts and comply with laws.
3. Crafting Your Fax Message
Clear, concise offer: Get straight to the value proposition.
Personalization: Use contact names, company info, or industry-specific language.
Strong call to action (CTA): Make it easy to respond—phone number, QR code, or web link.
Compliance footer: Include opt-out instructions and company info as required by law.
4. Integrating Fax with Multi-Channel Follow-Up
Phone calls: Follow up a few days after faxing to answer questions and close leads.
Email reminders: If you have emails, send a quick follow-up referencing the fax.
Digital ads: Use retargeting to keep your brand top of mind.
5. Testing and Measuring
A/B test different messages or offers to see what resonates best.
Track metrics like delivery rates, callback rates, conversion rates, and opt-outs.
Optimize based on data to improve future campaigns.
6. Legal & Ethical Considerations
Always comply with TCPA, CASL, and other relevant laws.
Respect opt-outs immediately to maintain reputation and avoid penalties.
Avoid sending unsolicited faxes to residential or non-business numbers.
Quick Pro Tip:
Start small with a pilot fax campaign to test your list and messaging before scaling up.
Want help designing a cold fax outreach plan or drafting high-converting fax templates?
Less crowded channel: Fax inboxes are less overwhelmed than emails or calls.
Higher visibility: Physical fax sheets can stand out more than digital messages.
Targeted reach: You can hone in on niche industries or roles that still actively use fax.
2. Building or Buying the Right Fax List
Quality over quantity: Prioritize verified, permission-based fax fax lists numbers from reputable providers.
Niche segmentation: Focus on industries, company size, roles, or regions that fit your product/service.
List hygiene: Regularly clean and update your list to avoid bad contacts and comply with laws.
3. Crafting Your Fax Message
Clear, concise offer: Get straight to the value proposition.
Personalization: Use contact names, company info, or industry-specific language.
Strong call to action (CTA): Make it easy to respond—phone number, QR code, or web link.
Compliance footer: Include opt-out instructions and company info as required by law.
4. Integrating Fax with Multi-Channel Follow-Up
Phone calls: Follow up a few days after faxing to answer questions and close leads.
Email reminders: If you have emails, send a quick follow-up referencing the fax.
Digital ads: Use retargeting to keep your brand top of mind.
5. Testing and Measuring
A/B test different messages or offers to see what resonates best.
Track metrics like delivery rates, callback rates, conversion rates, and opt-outs.
Optimize based on data to improve future campaigns.
6. Legal & Ethical Considerations
Always comply with TCPA, CASL, and other relevant laws.
Respect opt-outs immediately to maintain reputation and avoid penalties.
Avoid sending unsolicited faxes to residential or non-business numbers.
Quick Pro Tip:
Start small with a pilot fax campaign to test your list and messaging before scaling up.
Want help designing a cold fax outreach plan or drafting high-converting fax templates?