Tom Morkes: The celebrated army veteran and online business owner
Each of these podcast episodes tapped into a unique story that could relate to armenia phone number material segments of my audience and simultaneously served as blog marketing vehicles that the guests promoted, too. If you don’t have a podcast, another way to host thought leaders on your blog is to do a roundup post of quotes from influential people that you’ve either gotten from them or found elsewhere online. That’s exactly what I’ve done with my roundup of business advice and tips for success here:
Business Advice Example of a Roundup Post to Market Your Blog Content
When you share these types of posts or include influential guests on your podcast, you’re sharing your audience with them—and they’re (ideally) sharing their audience with you by promoting the content once it goes live. I love this blog marketing strategy so much because it’s another example of a win-win-win where everyone gets something of value out of the equation.
Co-Host Webinars with a Brand or Blogger
Another way to network and create valuable content at the same time is to co-host a webinar with another blogger, influencer, or brand in your space. Your combined audience will come together, and you can deliver a presentation, answer questions, or just talk about a relevant subject to both audiences at once.
As a quick recap, if you’re not familiar, a webinar (or virtual summit) is an online event that often has a Q&A session and presentation component to it. You can share your expertise, and your guests can share theirs too. If they have a larger audience than you, it’s a good way to show that you also have authority in your niche, and it’s a good place to market your blog from a branding perspective.
You don’t have to limit yourself to other bloggers either, often I’ve found that notable brands in your niche are more than willing to co-host a webinar (and the results can be even more impactful). It’s a good way to show off their product or service to your audience and still provide something useful to everyone who shows up.
Tom Morkes: The celebrated army veteran
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