Text "About the company": specifics of writing

[Mimaktsa10]

You can review dozens of websites, and all the texts on the "About Us" ("About the Company") page are like twins. Here is information about "highly qualified professional specialists", "many years of experience", but in essence - nothing. But the introduction of the business to the consumer occurs precisely on this page. And the text telling about the company should stand out against the background of competitors.

Among other sections of the site, this is the most difficult to fill. By contacting Fractus, you will receive an original, non-standard text about the company, which will work on the image , and will inspire confidence in clients.

Features of the text "About the company"
Since the content on the “About Us” page is primarily image-based, its task is positioning: creating a certain image and opinion about the company in the consumer.

No matter how much you want to praise yourself, talking argentina email list only about yourself is not interesting to the consumer. He came to the site to solve his problem. Therefore, you should talk about the company only through the prism of his problems. Show: it knows the needs of the client, the circumstances that brought him here. And it can satisfy them - that is why it produces products (or provides services).

Features of the text "About the company"

Components of the text "About us"
A good company description text conveys the following information:

company name;
how does she help the client – ​​what and how does she do it;
features, specifics of the product/business;
advantages;
facts as evidence.
The text should be lively, simple, dynamic. The language should be clear, keywords should be organically integrated. The size of the material should be from 1000 to 3000 characters. Abstract concepts should be replaced with examples. And no cliches, stamps, or empty words.

Additional information
History . Before ordering a text about your company, you need to choose a story: consumers like interesting stories. For example, share how the founder could not find a diary and decided to create a company to produce them. Or how the product solved the client's problem. The main thing is to find a bright, catchy, inspiring example.
Photo . Visuals are important. Text needs to be reinforced with photos. If a business is solving a problem by offering, for example, electric fireplaces, it needs to show what they look like. A photo report of the production process would also work.
Specialists . Consumers want to see not mythical "professional professionals", but specific people, with photos, positions, information about them. Therefore, writing an article about a company also provides for such information. It is necessary to show how each solves the client's problem. A good move is to add hobbies and interests: this makes the company closer to the consumer.
Evidence . You need to show the customer how the processes take place, who the company communicates with. In addition to photos of products and production, it is worth adding certificates, diplomas, company names and photos of people with whom you have collaborated. Reviews are also important, but real ones, not purchased ones.
Additional information

Need text? Fractus will write it
If you need a strong, unique, original text for the "About the Company" page, contact Fractus. We have a staff of employees working on creating texts. This is an SEO specialist, writer, editor. We have software and technical equipment.

You will get a text that stands out among hundreds. But it will really have everything about the company: who it is, what it does, what its values ​​are. But most importantly, information that is important and useful to the customer: an answer to the question of how the company will solve his problem. In a word, a text that works.

Order a text about the company from us! We will create content that will form a positive image of the brand in the consumer, encouraging them to cooperate.

Join and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!