an online advertising service from Google itself that allows companies of all sizes and segments to create ads targeted at a specific audience.
In the digital menu market, Google Ads for delivery has become an important tool to ensure visibility for your business, attract new customers, improve your sales and increase your profits. Therefore, if you work in this market, it is essential to invest in advertising with Google Ads for delivery.
If you don't know how Google Ads works or why it's so important in the delivery and restaurant market, don't worry, you'll find the answers in this article!
Index
What is Google Ads for delivery?
Centralize and automate your delivery service, managing all your orders with Cardápio Web
What are the advantages of using Google Ads for delivery?
But after all, how does Google Ads work?
Making a search ad on Google Ads
The Best Digital Menu for Paid Traffic Ads
Conclusion
What is Google Ads for delivery?
Have you ever noticed that today, when you search for something on Google, the first results that are usually shown are sponsored pages? This happens thanks to Google Ads.
Google Ads, as already mentioned, is an advertising platform developed by Google itself, and it is through it that it is possible to create the ads that will be displayed in the results of searches made on Google.
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Name
Name
Enterprise
Enterprise
E-mail
E-mail
Telephone
Telephone
Monthly billing
I don't know
Number of orders per day
I have no orders yet
Not only that, Google Ads offers a variety of ad formats, including display networks, banners, videos, and in-app ads. For example, on YouTube, ads that appear before, during, or after the video are also made through Google Ads. Therefore, Google Ads ends up being a tool that adapts to the needs of any business.
Google Ads for delivery
What are the advantages of using Google Ads for delivery?
One of the main advantages of Google Ads is its highly precise targeting capabilities.
When you use this platform to advertise, you can target these ads using a variety of criteria, such as specific keywords that users usually search for on Google, or using geographic location, search habits, and even criteria such as which device is used when making these searches.
This targeting is what allows your ads to actually be albania phone number data shown to an audience that is more likely to buy from your delivery service or restaurant, increasing the conversion of your ads.
Additionally, other advantages of Google Ads are:
It works on a pay-per-click (PPC) basis , meaning you only pay when someone clicks on your ad. This makes Google Ads a measurable and cost-effective option, as you can adjust your campaign budget based on the performance of your ads.
Google Ads itself has a detailed analysis tool for the performance of these ads, which helps you monitor and optimize your campaigns, ensuring they perform as well as possible.
Therefore, for delivery service owners who use digital menus in their stores, Google Ads is an indispensable tool. Through it, you can place your digital menu at the top of searches, reaching the right audience, increasing your visibility, and opening up several sales opportunities.
But after all, how does Google Ads work?
As mentioned above, Google Ads allows you to create ads in different formats, such as text or video. You can choose the ad format according to your objective and where you believe you can most easily find your audience.
For example, in the case of delivery services that use a digital menu, it may be more advantageous to run search ads , which will appear in Google searches.
This type of search ad works mainly based on a keyword auction system . This means that the amount per click that this keyword will cost you depends on your competition.
So, imagine an auction: an event where participants bid to buy an item. In the end, that item is sold to the person who offers the highest price that no other participant is willing to match.
With Google Ads, it’s basically the same thing. You and your competitors are competing to appear on Google when someone uses a specific keyword. Whoever is willing to pay the highest bid is the one who will appear in the searches.
Therefore, if you choose the keyword “burger restaurant”, the amount you need to pay per click will most likely be higher than if your keyword were more specific, such as the name of your burger restaurant.
Making a search ad on Google Ads
So, the first step when advertising on Google Ads is to choose the best keywords that are related to your business, for example: “burger shop near me”, “pastry shop with combos” or “best pizza delivery in the region”.
A good tip: within the Google Ads platform, there is a tool to help you choose the best keywords. It is located within your account, by clicking on:
Tools,
In the Planning area, click Keyword Planner .
After opening the page, click on “ Discover new keywords ”.
Choose a search term related to your business; the results that will appear are keywords that are frequently searched for.
Next to it, the average amount that a click for that keyword is costing .
After that, you can define how much you are willing to pay for each click someone makes on the ad ( CPC – Cost per Click ), or even how much you will pay each time your ad is displayed ( CPM – Cost per Thousand Impressions ).
Another important part of the process is developing the text that will appear in the ad. It is essential that this text is well thought out to become persuasive, increasing the chances of someone clicking on the ad.
From then on, your ads will start to appear in Google search results, reaching potential customers who are likely to buy from you at that moment.
Of course, in any paid campaign, regardless of the platform, it is essential that you constantly monitor the metrics. In the case of Google Ads, you can use the platform itself to analyze performance and make adjustments to the campaigns if necessary.