Persuasion in Marketing and Sales: TOP 7

[Mimaktsa10]

Many people think that persuasion is an innate ability of every person, which they can use in any situation if they want. But in reality, everything is different. And often we are talking about a whole art that needs to be mastered both in theory and in practice. Especially when it comes to the trade sphere. Here, the power of persuasion can work real miracles, which in turn contributes to increased sales, increased profits and prosperity of the business as a whole. Today, there are a wide variety of persuasion methods and psychological techniques that are easy to use, and their effectiveness is impressive.

Belief

Persuasion through imitation
You can find a common language with a client and cayman islands email list convince them to buy a product or service using the "mirroring" technique. It involves imitating the actions and speech of a potential buyer. It is enough to catch the interlocutor's manner of communication, carefully watch his movements, posture, you can repeat the words that he often uses. If the client speaks loudly and actively gesticulates at the same time, you should do the same, and vice versa - a calm tone should evoke a response. It is important to pay attention to the construction of phrases: short, simple sentences should be answered simply and clearly, and large, complex constructions with an abundance of terminology - voluminous formulations. This technique is suitable for both personal and telephone sales.

Rhetorical questions
You can ask the client questions that do not require an answer or clearly imply a positive answer, for example, "Do you want to be successful?", "Do you want to save money?" After agreement, even silently, it is much easier to steer the conversation in the right direction. This technique can also be used in online trading when writing sales texts.

Reciprocity
The art of persuasion is often built on reciprocity, reciprocal desire, a sense of duty and gratitude. Before receiving something from a customer, you need to give him something ("you give me, and I give you"). This could be a sample, a gift certificate, an invitation, a tasting. The main thing is for the client to feel attention and care.

Limitation
A limitation in quantity or time can also push you to buy. In this case, the psychology of persuasion works on the feeling of self-esteem, the desire to be the first, to get what is unavailable to others: "Only 10 units left", "Hurry! The last batch is on sale", "Discounts on the product are valid until the end of the week".

Fear
Every person is driven by fear, so it is easy to build a conviction to make a purchase on this. It is enough to associate a product or service with a fear of something. A striking example would be the sale of detergents that destroy microbes that are dangerous to health.

Freedom of choice
Nobody likes to realize that they are being openly manipulated. Therefore, an excellent way to convince a buyer is to give them freedom of choice. It is enough to say one of the phrases after a decent demonstration of the product: “See for yourself”, “In any case, it is up to you to decide”, “The choice is yours”. Thus, a certain illusion of freedom arises, and the client makes a purchase with ease and peace of mind.

Freedom of choice

Herd instinct
The herd instinct is inherent to all mankind, since it is inextricably linked with the sense of self-preservation. This mechanism is successfully used in sales. It is enough to indicate that most buyers prefer a specific product. This creates a feeling of reliability and safety, because everyone cannot be wrong. If the product is in demand, then there is a reason for it. In addition, many people do not want to stand out from the crowd and prefer to have what others already have.