Why is local SEO important for business?
Posted: Tue Dec 24, 2024 8:40 am
Local SEO consists of a set of optimization tactics to ensure that your business appears in Google searches. Through these tactics, your company can become a reference in your locality and will attract more and more customers.
According to some research, 46% of all Google searches are for local information. Given this, it is clear that there is a significant percentage of users interested in local searches. These are the ones that can help you achieve a good position in the organic results.
Without a doubt, Local SEO is a great opportunity for your company to gain more visibility, generate traffic and even attract more customers to your physical store.
In order to help you improve your business results, we have prepared this article with everything you need to know about Local SEO and how to apply this strategy to your advantage. Keep reading!
What is Local SEO?
Local SEO is a set of optimization strategies that, like traditional SEO, aim to colombia whatsapp number database websites for search engines. The difference is that in Local SEO this optimization is done for searches in specific locations or regions.
When a user searches for restaurants, bakeries, cinemas, theaters or other places, Google understands that the person may be looking for establishments close to their location. Users can also search for “restaurants near me”, which will result in the search engine filtering the user’s actual location to display results that meet their needs.
These types of searches are usually performed via a mobile phone, making it easier for the search engine to identify the current location.
Another essential point in Local SEO is to have a responsive website that adapts to any mobile device. After all, mobile searches are increasing more and more and mobile users tend to benefit more from local recommendations.
How to do local SEO for businesses?
To do local SEO it is necessary to adopt some optimization strategies, just like with any traditional SEO strategy.
In addition to adopting SEO tactics, it is necessary to focus on geomarketing, which consists of combining geolocation with the company's advertising planning.
To do this, you can use some resources to brand your company in your region or even in another location where you believe you can reach more customers.
We're talking about Google My Business, which gives you the possibility to include information about your establishment. It's through this that the search engine will extract local data to be displayed in the SERP (results pages).
Local SEO Strategies
In this topic, learn the best methods for doing local SEO so that your business can thrive in the region where it is located:
Google My Business
It is a free tool that Google makes available so that your business appears in local recommendations and other Google tools, such as Google Maps and on the Google results page.
You can register the services your company offers and include your area of expertise. Another advantage of Google My Business is that it has the Google Post function, which allows you to include posts about your company, similar to what happens on social media. If you organize an event or promotion, for example, these posts will be displayed to users when they search for your company or are near it.
It is important to keep your address up to date. To ensure that the address really belongs to you, Google sends you a letter with a confirmation code to validate your account.
In addition, the platform sends a monthly report on searches related to your brand and access to photos published within Google My Business. This way, you can have more complete data on the situation of your company in Google searches.
Google Maps
We use this platform whenever we need to quickly search for an address. Through Google Maps, we can identify the distance to a certain location and even see suggested routes.
As mentioned above, it is through Google My Business that your company can appear on Google Maps. With these two platforms, your organic results in local searches will be much higher.
How about learning about the most important information to be linked on Google Maps? See below:
Fill in the website field on Google My Business;
Enter the full address;
Add opening hours;
Enter the phone number;
Add the events that your company organizes;
Add photos of the location;
Encourage comments and reviews of your business;
Add a description to give users a brief overview of your business.
Content types for local searches
We’ve already said that you should do keyword research and invest in content production. But what types of content should you produce?
It all depends on your business model. You need to produce content that is relevant to your niche and your location. A restaurant could cover topics such as regional cuisine, for example.
A blog can talk about any local topic, as long as it makes sense for your business. The example we gave about the inn could help someone who wants to open a travel agency in that region.
Another example: a children's goods store that has a blog could give tips on decorating a baby's room and recommend other local furniture and decoration stores. The blog could cover topics such as motherhood, making lists of everything a baby needs, or tips for first-time mothers.
You can also interview local experts who will speak about the topics with the most authority. This way, you will become a reference for your customers or target audience in your region. Don't forget to use strategic keywords so that your website ranks well in search engines.
According to some research, 46% of all Google searches are for local information. Given this, it is clear that there is a significant percentage of users interested in local searches. These are the ones that can help you achieve a good position in the organic results.
Without a doubt, Local SEO is a great opportunity for your company to gain more visibility, generate traffic and even attract more customers to your physical store.
In order to help you improve your business results, we have prepared this article with everything you need to know about Local SEO and how to apply this strategy to your advantage. Keep reading!
What is Local SEO?
Local SEO is a set of optimization strategies that, like traditional SEO, aim to colombia whatsapp number database websites for search engines. The difference is that in Local SEO this optimization is done for searches in specific locations or regions.
When a user searches for restaurants, bakeries, cinemas, theaters or other places, Google understands that the person may be looking for establishments close to their location. Users can also search for “restaurants near me”, which will result in the search engine filtering the user’s actual location to display results that meet their needs.
These types of searches are usually performed via a mobile phone, making it easier for the search engine to identify the current location.
Another essential point in Local SEO is to have a responsive website that adapts to any mobile device. After all, mobile searches are increasing more and more and mobile users tend to benefit more from local recommendations.
How to do local SEO for businesses?
To do local SEO it is necessary to adopt some optimization strategies, just like with any traditional SEO strategy.
In addition to adopting SEO tactics, it is necessary to focus on geomarketing, which consists of combining geolocation with the company's advertising planning.
To do this, you can use some resources to brand your company in your region or even in another location where you believe you can reach more customers.
We're talking about Google My Business, which gives you the possibility to include information about your establishment. It's through this that the search engine will extract local data to be displayed in the SERP (results pages).
Local SEO Strategies
In this topic, learn the best methods for doing local SEO so that your business can thrive in the region where it is located:
Google My Business
It is a free tool that Google makes available so that your business appears in local recommendations and other Google tools, such as Google Maps and on the Google results page.
You can register the services your company offers and include your area of expertise. Another advantage of Google My Business is that it has the Google Post function, which allows you to include posts about your company, similar to what happens on social media. If you organize an event or promotion, for example, these posts will be displayed to users when they search for your company or are near it.
It is important to keep your address up to date. To ensure that the address really belongs to you, Google sends you a letter with a confirmation code to validate your account.
In addition, the platform sends a monthly report on searches related to your brand and access to photos published within Google My Business. This way, you can have more complete data on the situation of your company in Google searches.
Google Maps
We use this platform whenever we need to quickly search for an address. Through Google Maps, we can identify the distance to a certain location and even see suggested routes.
As mentioned above, it is through Google My Business that your company can appear on Google Maps. With these two platforms, your organic results in local searches will be much higher.
How about learning about the most important information to be linked on Google Maps? See below:
Fill in the website field on Google My Business;
Enter the full address;
Add opening hours;
Enter the phone number;
Add the events that your company organizes;
Add photos of the location;
Encourage comments and reviews of your business;
Add a description to give users a brief overview of your business.
Content types for local searches
We’ve already said that you should do keyword research and invest in content production. But what types of content should you produce?
It all depends on your business model. You need to produce content that is relevant to your niche and your location. A restaurant could cover topics such as regional cuisine, for example.
A blog can talk about any local topic, as long as it makes sense for your business. The example we gave about the inn could help someone who wants to open a travel agency in that region.
Another example: a children's goods store that has a blog could give tips on decorating a baby's room and recommend other local furniture and decoration stores. The blog could cover topics such as motherhood, making lists of everything a baby needs, or tips for first-time mothers.
You can also interview local experts who will speak about the topics with the most authority. This way, you will become a reference for your customers or target audience in your region. Don't forget to use strategic keywords so that your website ranks well in search engines.