5 inbound marketing tips for e-commerce

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How important is inbound marketing for e-commerce? What results can the strategy generate and how can it be used?

Inbound marketing, the specialty of our digital marketing agency in Goiânia, is the strategy we use to generate the best results for our clients.

In e-commerce, these actions capture leads and qualify them, give more visibility to the brand, generate organic and paid traffic and, of course, generate more sales.

But how can you achieve these results using inbound? Here are five ways to do it.

Inbound marketing for e-commerce in tips that can provide great insights and croatia whatsapp number database show how our agency works to deliver results to clients.

Inbound marketing for e-commerce: 5 essential actions
According to NielsenIQ , a consumer data and retail platform that measures shopper behavior , in 2021, online sales surpassed offline sales by more than double digits in some countries in Europe, the Middle East and Latin America.

“ Latin America is on a steep growth curve with online consumer goods sales increasing by 35.4% in 2021 and the channel already represents 10.8% of total retail sales. In 2020 alone, Mexico and Brazil gained, respectively, 8 and 17 million new online shoppers for FMCG products, ” says the NielsenIQ publication.

FMCG (Fast Moving Consumer Goods) products are those that sell quickly and at a relatively low cost. However, regardless of the type of product, segment or size of the business or its average ticket, e-commerce is growing rapidly and securing your share of this digital market is a matter of survival.

That's where Inbound Marketing comes in to help your company. We've put them here as tips, but these are just some of the actions we use to help our clients achieve the results they want for their business.

Let's go to the actions:

1. The persona's buying journey is very important
The buying journey is the one that users go through after becoming leads. It usually starts with discovery, but that doesn't mean that sometimes the lead is already further along in this stage.

Through lead nurturing, we direct them so that, at a given moment, they are ready to make a purchasing decision.

2. The blog is a treasure!
I don't know if you know, but a blog is a powerful inbound marketing tool for e-commerce.

Through a blog, you can attract potential customers with informative, relevant content that addresses users' pain points. In other words, content that answers their questions.

This content, when well optimized, ranks on the first pages of search engines and generates organic (non-paid) traffic.

3. Rich content is essential for inbound strategies
Rich content, such as infographics and e-books, are essential for capturing leads, as well as for moving the user from the recognition phase to considering the solution your company offers.

More extensive and complete, these types of materials work like a bargain: your company makes them available in exchange for the lead's contact information, such as a telephone number or email address.

4. Social networks bring different types of audiences closer together
Social media is a great strategy, as it brings together different types of audiences, in addition to the persona. This audience can engage and, over time, become leads and potential customers.

Social networks also allow direct communication with customers or potential customers.

5. Invest in email marketing
Investing in a good email marketing strategy can increase sales. However, it is necessary to plan and produce both the message content and the sending very well.

In addition, it targets content to a targeted audience and according to their purchasing journey. In addition to informative content, email marketing can also be used to send offers, promotions, etc.