Today, more and more people are accessing the internet using mobile devices, in addition to or instead of desktop computers. In fact, there are nearly 7 billion mobile device users worldwide. (For reference, the world population is currently 7.8 billion .)
It is also important to note that over 50% of total internet activity is done on mobile devices. This is followed by computers with just over 45% of total activity, while the rest is done on tablets.
When we see how many people surf the internet from their phones, we realize that it is necessary to offer the most efficient experience on mobile websites.
What exactly is responsive design?
Responsive web design (RWD) is a method of designing websites that appear in their optimized form on all devices. In other words, responsive design automatically formats your website for all screen sizes, allowing visitors to view your website seamlessly, whether they are using a desktop, tablet, or smartphone. The goal of responsive design is to avoid unnecessary resizing, zooming, or scrolling that occurs when pages are not optimized for different devices.
Responsive web design is no longer a suggestion - it's a critical morocco phone number data investment to build brand awareness, diversify your user experience (UX), and attract more visitors. It also saves you valuable time - you don't have to design a separate website for every potential device your visitors might use. This type of web design ensures a compatible site across all devices and screens to ensure the best possible experience, both on modern devices and those yet to be invented.
Why is responsive design so important?
Responsive design allows you to reach a wider, more engaged audience. A lack of responsive web design can do the opposite – it can drive visitors away. In fact, research shows that a poor mobile-friendly experience can cost you up to 90% of your potential customers. That’s a lot of customers – and revenue.
Advantages of responsive web design:
Increasing website visibility on Google search engine.
More than 60% of people access Google from their mobile devices. Google also penalizes websites that don’t offer responsive design. Mobile-first indexing can affect your website’s ranking and cause you to be relegated to the bottom of search engine results pages (SERPs) in favor of websites that offer mobile-friendly designs. So, if most of your audience searches on their smartphone and your website doesn’t have a responsive design, chances are that customers won’t find you at all.
Reduced website bounce rate.
Smartphone bounce rates are nearly 40% (tablets 27%). Also, a website that loads in five seconds or less guarantees a 70% longer viewing session. Mobile users expect fast, high-quality website experiences (as does Google) - expectations that responsive web design can fulfill.
Positive brand recognition and consumer trust.
57% of consumers said they are unlikely to recommend a company with a poorly designed mobile website. The same report shows that more than half of online shoppers who are disappointed with a company’s online presence are likely to have a negative opinion of the business itself. Responsive website design delights visitors, encourages them to recommend your business, and encourage them to come back again.
Flexibility.
When you have a responsive website, you can make changes very quickly and easily. This flexibility is a big advantage when you want to quickly adjust the design or fix errors - you only have to do it once.
If you're ready to invest in a responsive website, digital marketing agency GRM Digital is here to help. Contact GRM's design experts for a free, fully customized quote.