The majority of Ukrainians in the contex

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Let's consider the example of cancer. Often, a doctor learns about oncology in a patient when therapeutic intervention and mild treatment methods do not work. So we need such modern technologies that will help monitor a person's condition, "highlight" their vulnerable areas. We conventionally call this "turning a passenger into a driver." That is, today t of health are passengers. They travel, and only when something happens do they start to think about what's wrong with transport. And only a small part of people really manage their health and try to influence it.

Among the “drivers” in Ukraine, according to our observations, are young women special database with children. We see this in the audience of Helsi users. Why? Because regular check-ups become a habit for them. They have an understanding of how to get this or that medical service. They register their children with doctors, monitor their data in the electronic system. They have their own communities. And, I will say more, they often convince family members to see doctors.

Another active but small audience is men and women who regularly take care of their health, as they strive to feel better and live longer. They are called "health geeks" - people who closely monitor their health, use various technologies. They are willing to pay for subscriptions to various applications and programs to see health indicators and receive recommendations.

In Ukraine, people usually use mass-market, free applications or programs that measure basic indicators of activity and health - indicating certain vulnerabilities in your condition.

Remote consultations and online medications
Ukraine has significantly "caught up" and caught up with the global trend called "telemedicine", that is, remote medical consultations. The development of online services began during the COVID-19 pandemic. And with the beginning of a full-scale war, a real turning point came. Medical facilities worked with interruptions, life in many settlements shifted to shelters. The demand for health support, according to our observations, has increased - it was more convenient to receive the same consultations from doctors online.