Deliver the promised lead magnet
Posted: Wed Jun 18, 2025 3:45 am
Immediate Welcome Series: As soon as someone signs up, trigger an automated welcome email series.
Email 1 (Immediate): thank them for subscribing, and briefly introduce your brand.
Email 2 (Day 2-3): Share more about your brand story, unique selling propositions, or popular content.
Email 3 (Day 4-5): Highlight a popular product, service, or offer, and reiterate the benefits of being on your list.
This series builds rapport, sets expectations, and guides new subscribers further into your brand's ecosystem.
Segmentation Based on Instagram Source: When a europe cell phone number list user signs up from Instagram, tag or segment them accordingly in your ESP. This allows you to tailor future email content based on their initial entry point and likely interests. For example, if they signed up for a fashion guide from Instagram, you can send them more fashion-related content.
Cross-Promotion within Emails: Once they are on your email list, you can subtly encourage them to follow you on other social media platforms (including Instagram) if they aren't already. This reinforces your omni-channel presence.
Consistent Value Delivery: Beyond the welcome series, continue to provide value in your regular emails – exclusive content, early access, tips, relevant product recommendations, and behind-the-scenes insights. This keeps them engaged and reduces churn.
By focusing on a seamless user experience and delivering consistent value post-opt-in, you'll transform Instagram followers into a highly engaged and valuable segment of your email list, driving long-term success for your product.
Building an email list is a game-changer for any Etsy shop owner looking to build a sustainable, long-term business. While Etsy provides a fantastic platform to showcase your handmade goods, vintage finds, or craft supplies, relying solely on their marketplace means you're always subject to their rules, fees, and algorithm changes.
Email 1 (Immediate): thank them for subscribing, and briefly introduce your brand.
Email 2 (Day 2-3): Share more about your brand story, unique selling propositions, or popular content.
Email 3 (Day 4-5): Highlight a popular product, service, or offer, and reiterate the benefits of being on your list.
This series builds rapport, sets expectations, and guides new subscribers further into your brand's ecosystem.
Segmentation Based on Instagram Source: When a europe cell phone number list user signs up from Instagram, tag or segment them accordingly in your ESP. This allows you to tailor future email content based on their initial entry point and likely interests. For example, if they signed up for a fashion guide from Instagram, you can send them more fashion-related content.
Cross-Promotion within Emails: Once they are on your email list, you can subtly encourage them to follow you on other social media platforms (including Instagram) if they aren't already. This reinforces your omni-channel presence.
Consistent Value Delivery: Beyond the welcome series, continue to provide value in your regular emails – exclusive content, early access, tips, relevant product recommendations, and behind-the-scenes insights. This keeps them engaged and reduces churn.
By focusing on a seamless user experience and delivering consistent value post-opt-in, you'll transform Instagram followers into a highly engaged and valuable segment of your email list, driving long-term success for your product.
Building an email list is a game-changer for any Etsy shop owner looking to build a sustainable, long-term business. While Etsy provides a fantastic platform to showcase your handmade goods, vintage finds, or craft supplies, relying solely on their marketplace means you're always subject to their rules, fees, and algorithm changes.