How to Get the Most Out of Your Business
Posted: Wed Jul 09, 2025 9:49 am
The term in Spanish is "sad Monday." The term was first published in 2005 as part of a Sky Travel advertising campaign, carried out by the communications firm Porter Novelli, due to the decline in bookings it had experienced.
This Monday, despite being considered the saddest of the c level executive list year, is a great opportunity for marketing, as it gives us the chance to implement special online marketing actions, which are becoming more and more established in companies.
Initially, Blue Monday was focused on the travel industry, as it was based on the idea of "treating oneself on this sad day" and sought ways to attract customers in need of a relaxing getaway. Thus, special offers were promoted to combat some of the seasonality that thrives on tourist areas during the first quarter of the year.
This Monday, despite being considered the saddest of the c level executive list year, is a great opportunity for marketing, as it gives us the chance to implement special online marketing actions, which are becoming more and more established in companies.
Initially, Blue Monday was focused on the travel industry, as it was based on the idea of "treating oneself on this sad day" and sought ways to attract customers in need of a relaxing getaway. Thus, special offers were promoted to combat some of the seasonality that thrives on tourist areas during the first quarter of the year.