Social networks you can't miss

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By Patrícia Jaššová February 24, 2021 Categories: Social networks 0 Comments
Let's imagine that you have a running beauty salon, customers come based on positive word-of-mouth recommendations from their acquaintances, you do your job, and the satisfaction is mutual.
But what if customers also came based on seeing a photo of your work on social media? Why is it important to present yourself online and on which online channels? Read on.
Marketing for salons - social networks as a marketing tool
Social networks as a marketing tool
Larger companies invest significant funds in online campaigns, for example, to increase brand awareness and thus reach new customers . You don't have to invest a penny to reach new customers or build a good reputation, you only need a few minutes a day.

Because people have simply become accustomed to looking for all information on the internet, the more content you share as a professional, the greater the chance that you will attract attention and a customer will make a phone or online reservation with you.

Imagine sharing a photo of your latest nail art or wedding hairstyle – at that moment a chain reaction occurs. People appreciate your creation with likes, hearts, shares, comments and that is exactly what is important for building a community on the internet – interaction.



Build a Community on Facebook - Marketing for Salons
Build a community on Facebook
It doesn't matter if you're a nail designer or a hairstylist, you should buy phone number list definitely be active on Facebook.

Share your latest creations, information, product news, etc. There, however, it shouldn't be a one-sided communication. Ask for opinions, create polls, contests. This way you will positively support awareness of your business.

An example of professional communication on Facebook is the hair salon DNJ Beauty & Style in Bratislava, whose Facebook page is at a very good level.

A look at the trendy video in the cover photo only confirms that the hairdressing industry is taking full advantage of the possibilities of online presentation. Of course, there is no shortage of reviews, a portfolio of work, and active communication with an audience of almost six thousand 3 times a week.



Facebook profile of the DNJ Beauty & Style hair salon



You can read more about how to build positive salon awareness on Facebook in the article How to Masterfully Manage a Facebook Page . Here you will learn how to build a great Facebook page for your beauty business.