What Can You Use Parameters for?
Posted: Sat Jul 12, 2025 5:45 am
There are two main ways to use a parameter:
To pre-fill a form
Record an ad source
You can use these separately or together. Here are some examples:
An e-commerce company wants to host a contest and sends out an email to its mailing list. Since they already have the names and emails of the people on this list, they want to use a query string parameter that pre-fills out the form. When the customer clicks on the link in their email, they are directed to the contest with their name and email address already filled out, making the process from opening their email to entering the contest a matter of seconds.
A realty company has a newsletter subscription form embedded on their phone number lead website. They run multiple social media advertising campaigns and want to track where folks are originating from. By using a different query string parameter for each ad, they are able to track which platform works best for their ROI; making the analytics of their campaign more granular.
As you can see in these two examples, using query string parameters can help your clients’ user experience be faster and more efficient. Additionally, you can collect more data than just basic analytics, which helps to create better ad campaigns in the future.
Let’s dive into how you can learn so much more about your clients and improve their experience by entering their information into forms and contests.
To pre-fill a form
Record an ad source
You can use these separately or together. Here are some examples:
An e-commerce company wants to host a contest and sends out an email to its mailing list. Since they already have the names and emails of the people on this list, they want to use a query string parameter that pre-fills out the form. When the customer clicks on the link in their email, they are directed to the contest with their name and email address already filled out, making the process from opening their email to entering the contest a matter of seconds.
A realty company has a newsletter subscription form embedded on their phone number lead website. They run multiple social media advertising campaigns and want to track where folks are originating from. By using a different query string parameter for each ad, they are able to track which platform works best for their ROI; making the analytics of their campaign more granular.
As you can see in these two examples, using query string parameters can help your clients’ user experience be faster and more efficient. Additionally, you can collect more data than just basic analytics, which helps to create better ad campaigns in the future.
Let’s dive into how you can learn so much more about your clients and improve their experience by entering their information into forms and contests.