Give discounts and bonuses for the future
Posted: Sat Jul 12, 2025 6:12 am
For example, IKEA launched the #buybackfriday campaign, asking people to return their old furniture. In return, the company refunded 50% of the original value as a coupon. Items that could not be resold were donated to those in need or recycled. The campaign lasted a week and covered 27 countries.
Patagonia, for whom sustainability is an important part of the brand’s philosophy, followed a similar path. They launched the “Buy Less, Demand More” campaign. The company called on people to join the fight against irresponsible production that serves the needs of rapidly changing fashion. “Buy quality, used, and multi-functional gear — wear, repair, repeat.” The brand also released a video on YouTube explaining its position.
On the Patagonia website, you can sell brand items you don't wear and get 50% of the value as "credit" to spend on new purchases.
Lush on Black Friday drew attention to the extinction of b2b email list orangutans in Sumatra. They released a limited edition of 14.6 thousand pieces of soap in the shape of these animals. That's how many orangutans remain in the wild of Sumatra. The campaign not only made us think about the depletion of natural resources and the death of animals, but also helped the latter. All proceeds from it went to the society for the protection of orangutans.
Many people prefer to “prepare the sled in the summer,” so it makes sense to offer a special price for goods and services that can be used in the future. It’s also a good opportunity to make money in the fall for companies that only provide services in the winter or during the warmer months.
An example is the American Space Camp, where "students" are trained using a methodology similar to the astronaut program. On Black Friday, the company sells tours to summer camps and seminars. Those who wish can buy them at a discount and use them later.
Patagonia, for whom sustainability is an important part of the brand’s philosophy, followed a similar path. They launched the “Buy Less, Demand More” campaign. The company called on people to join the fight against irresponsible production that serves the needs of rapidly changing fashion. “Buy quality, used, and multi-functional gear — wear, repair, repeat.” The brand also released a video on YouTube explaining its position.
On the Patagonia website, you can sell brand items you don't wear and get 50% of the value as "credit" to spend on new purchases.
Lush on Black Friday drew attention to the extinction of b2b email list orangutans in Sumatra. They released a limited edition of 14.6 thousand pieces of soap in the shape of these animals. That's how many orangutans remain in the wild of Sumatra. The campaign not only made us think about the depletion of natural resources and the death of animals, but also helped the latter. All proceeds from it went to the society for the protection of orangutans.
Many people prefer to “prepare the sled in the summer,” so it makes sense to offer a special price for goods and services that can be used in the future. It’s also a good opportunity to make money in the fall for companies that only provide services in the winter or during the warmer months.
An example is the American Space Camp, where "students" are trained using a methodology similar to the astronaut program. On Black Friday, the company sells tours to summer camps and seminars. Those who wish can buy them at a discount and use them later.