1. #TheRadioOn
This is one of the cultural events that gains enormous visibility. This year it celebrated its thirteenth edition. It is an 11-hour musical marathon that is held every year with the help of Radio 3 at La Casa Encendida. 26 artists take to the stages of the Patio and the Auditorium, bringing together more than 5,000 people.
2. Emergencies 2.0
As an example of an activity carried out on social networks, Chiara spoke to us about the project Emergencias 2.0. In 2010, they gave artists the opportunity to present their works on Facebook and the best ones could exhibit their works at La Casa Encendida . After the competition, they thanked the participants on the blog, made a review and gave visibility to the works in photographs published on Flickr. In this way, they managed to gain the loyalty of the artists.
3. #celebrate100cletv
Another good example is the concert they organised to celebrate the 100th programme of La Casa Encendida on La2 de TVE . The guests were followers of La Casa Encendida on social networks. To publicise the invitation, they announced on Facebook and Twitter a package of tickets that could be obtained by sending an email to [email protected].
4. #johnstoneathome
On April 18, La Casa Encendida hosted an exhibition of illustrations afghanistan telegram data by singer Daniel Johnston for the covers of his cassettes. Due to the limited capacity available for the concert, the social media team at La Casa Encendida decided to give away two double tickets to those who surprised them the most with their creativity, by personalizing a cover commemorating the concert they wanted to attend.
Beyond these examples, La Casa Encendida usually conducts tweet-interviews with some of the artists who perform, so that those who have not been able to attend due to limited capacity, have the opportunity to attend the event online.
Chiara – “If you don’t immerse yourself in the brand, you won’t come up with 2.0 activities.”