Audiovisual communicator, the person in charge of the videos
Posted: Thu Dec 26, 2024 5:15 am
One of the great things about social media is the variety of formats used for communication. The options are endless. Text and photos are perhaps the most commonly used tools. But video and audio are also very powerful tools for offering valuable content and positioning companies on the Internet. In fact, YouTube is the second most used search engine by users after Google. According to recent data, 1 billion videos are shared on Facebook every day. The same is true on other platforms such as Twitter or Instagram.
In short, professionals in the audiovisual world are welcomed with open arms in the digital environment. Camera operators , editors , directors , sound technicians … have a great future in Online Marketing. More and more companies choose to create video material to share with their followers and have their own Internet TV Channel. A Community Manager with video recording and editing skills will be able to carry out the most complete Content Marketing strategies.
The importance of video in the digital world is increasing. The data speaks for itself.
In 2016, 55% of web traffic will be videos.
Currently, 65% of users who view a video on afghanistan telegram phone numbers Internet visit the company's website afterwards.
If a brand puts a video on its website:
80% of visitors will watch the video, compared to 20% who will only read the text.
In addition, visitors who see it will stay on the website for an average of 2 minutes longer.
As if this were not enough, 64% of users who view the video will be more likely to make a purchase on the website afterwards.
Public Relations Community Manager4. Public Relations, the animator of Social Networks
A very important task of the Community Manager is to “liven things up” and be sociable. What does this mean? We could summarise it in the following actions:
Invite followers to join the brand's Community .
Encourage fans to engage and interact with the company.
Encourage users to be active.
Identify the most engaged followers (called "ambassadors") to keep them happy and be attentive to their demands.
Make the brand known to new contacts, new environments…
Be polite and diplomatic so as not to hurt anyone's feelings.
Encourage conversation and exchange of opinions.
Propose attractive plans for followers and try to get everyone on board.
Commenting, liking and sharing what others post. In other words, being sociable on social media.
Without a doubt, all these tasks can be successfully carried out by a PR professional if he or she learns to do his or her job with different online tools. Don't you think so?
Customer Service Community Manager5. Customer service, the intermediary between fans and the brand
Community Managers cannot limit themselves to just publishing, no matter how good the content they share is. Another of their tasks, closely linked to the Public Relations aspect, will be to listen to and attend to followers. Employees with experience in customer service have an advantage in this task and many of them are already in demand in online environments. But, in addition, they will also be able to perform these other functions well:
Put yourself in the fans' shoes and show empathy towards them.
Listen to your followers, read and respond to all the comments they leave on social media, the blog and other platforms.
Respond to questions and doubts from users.
Provide advice, counsel and recommend to fans who request it.
Be the intermediary between fans and the brand.
Maintain a fluid (and frequent) dialogue with the company to convey followers' reactions and make suggestions for improvement.
Manage reputation crises that may arise by politely handling upset fans.
In short, professionals in the audiovisual world are welcomed with open arms in the digital environment. Camera operators , editors , directors , sound technicians … have a great future in Online Marketing. More and more companies choose to create video material to share with their followers and have their own Internet TV Channel. A Community Manager with video recording and editing skills will be able to carry out the most complete Content Marketing strategies.
The importance of video in the digital world is increasing. The data speaks for itself.
In 2016, 55% of web traffic will be videos.
Currently, 65% of users who view a video on afghanistan telegram phone numbers Internet visit the company's website afterwards.
If a brand puts a video on its website:
80% of visitors will watch the video, compared to 20% who will only read the text.
In addition, visitors who see it will stay on the website for an average of 2 minutes longer.
As if this were not enough, 64% of users who view the video will be more likely to make a purchase on the website afterwards.
Public Relations Community Manager4. Public Relations, the animator of Social Networks
A very important task of the Community Manager is to “liven things up” and be sociable. What does this mean? We could summarise it in the following actions:
Invite followers to join the brand's Community .
Encourage fans to engage and interact with the company.
Encourage users to be active.
Identify the most engaged followers (called "ambassadors") to keep them happy and be attentive to their demands.
Make the brand known to new contacts, new environments…
Be polite and diplomatic so as not to hurt anyone's feelings.
Encourage conversation and exchange of opinions.
Propose attractive plans for followers and try to get everyone on board.
Commenting, liking and sharing what others post. In other words, being sociable on social media.
Without a doubt, all these tasks can be successfully carried out by a PR professional if he or she learns to do his or her job with different online tools. Don't you think so?
Customer Service Community Manager5. Customer service, the intermediary between fans and the brand
Community Managers cannot limit themselves to just publishing, no matter how good the content they share is. Another of their tasks, closely linked to the Public Relations aspect, will be to listen to and attend to followers. Employees with experience in customer service have an advantage in this task and many of them are already in demand in online environments. But, in addition, they will also be able to perform these other functions well:
Put yourself in the fans' shoes and show empathy towards them.
Listen to your followers, read and respond to all the comments they leave on social media, the blog and other platforms.
Respond to questions and doubts from users.
Provide advice, counsel and recommend to fans who request it.
Be the intermediary between fans and the brand.
Maintain a fluid (and frequent) dialogue with the company to convey followers' reactions and make suggestions for improvement.
Manage reputation crises that may arise by politely handling upset fans.