Mailchimp's Native SMS Marketing: A Step-by-Step Walkthrough
Mailchimp now offers its own SMS functionality. shop This feature is integrated directly into the platform. It provides a simple, convenient way to start. You can send marketing texts to your audience. First, you must set up your SMS program. This requires completing a registration process. Mailchimp guides you through each necessary step. They ensure your compliance with regulations. The platform makes sending your first text easy.

Setting Up Your Mailchimp SMS Program
The setup process starts with registration. You need to provide your business information. This includes your legal name and EIN. Mailchimp helps you with a privacy policy. It also generates terms and conditions. You must choose your sending country. Only one audience can be connected at a time. This process is crucial for compliance. It sets the foundation for all your campaigns. Mailchimp ensures you meet all legal requirements.
Crafting and Sending Your First SMS Campaign
Once your program is active, you can build a campaign. The SMS builder is very straightforward. You select your audience or a specific segment. You then write your message copy. Character limits are a key consideration. Emojis and merge tags can personalize texts. You can add media to create an MMS message. Finally, you can send it immediately. Alternatively, you can schedule it for later.
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