The legal aspects were addressed by Paloma Llaneza, who focused on addressing various current issues within digital marketing.
In a very comprehensive talk, we were able to learn about the rights and obligations that both users and those of us who work in the marketing sector have, especially now that we find ourselves in a time of greater legal uncertainty.
The expert answered several questions that arose among the attendees at the event, encouraging their participation. In addition, Paloma also explained in detail how to comply with the new GDPR regulations , a topic that is currently very relevant due to its recent implementation.
[Tweet «The original content of a blog has intellectual property rights @PalomaLLaneza»]
pigeon-min
Neuromarketing Hacks by Ernesto Bustamante applied to SEO and CRO
Ernesto G. Bustamante was in charge of argentina telegram lead neuromarketing, SEO and CRO at this event.
Thanks to his presentation, we were able to understand how different psychological processes work and see the importance that these can have in our SEO strategy. With his help, we discovered, for example, how paying for a product can produce a sensation similar to pain in our brain.
Another of the most interesting points of the presentation came with the most practical part of it. In it, Ernesto showed us how we can apply these neuromarketing hacks on our landing pages to improve conversions. Without a doubt, we discovered a great way to optimize our results by focusing on improving the user experience .
[Tweet «A well-crafted SERP with titles, icons and arguments will increase the CTR @ernestogbusta»]
ernesto-min
Unconventional automation systems that every business should have by Geni Ramos
Later in the morning, it was Geni Ramos' turn to talk about automation strategies. The expert discovered different, less common automation processes and explained how to apply them in our businesses in a more creative way in order to save time and earn money, mainly.
Geni wanted to offer those present a presentation full of examples of useful and easy-to-implement tools that allow the proposed objectives to be achieved more quickly. How? By discovering the exact moment in which interaction with the client occurs, for example. In this way, we can anticipate their decisions and facilitate the conversion process.
In addition, if that were not enough, he gave us useful advice on the mistakes we should avoid in our businesses regarding automation, especially those resulting from a lack of knowledge of the processes that take place in them.