A UX audit offers heuristic-based recommendations for improvements, in this case improvements focused on improving the user experience. Ultimately, the audit should find a recipe for increasing conversion rates. This will happen by making it easier for users to achieve their goals on your website or store.
This article is for beginners. It will help you understand what we should expect from a UX audit. You will learn what stages a UX audit consists of and what is worth paying attention to in its individual elements.
How to conduct a UX audit? What exactly is checked during a UX audit? During a UX audit, a usability expert will use many different methods, tools, and metrics. Here are the stages and elements of a Usability Audit.
Defining the audit objectives: The first step is to understand afghanistan whatsapp lead why a UX audit is needed and what the expected results are. Is it to identify usability issues? Is it to improve user satisfaction? Is it to increase conversions?
Data collection and analysis: In this phase, you collect all available data on usability and user experience. This may include analytics, market research, user reviews, usability testing results, etc.
User Interface Evaluation: This involves a detailed analysis of the user interface, paying attention to aspects such as information hierarchy, design consistency, accessibility, and user friendliness.
Usability Testing: In this step, usability testing is conducted with real users to see how they actually use the product or service. This may include A/B testing, live usability testing, first impression testing, etc.
Analysis and Reporting: Based on the information collected and the test results, a detailed report is created. The report should include conclusions regarding the strengths and weaknesses of the project, as well as recommendations for possible improvements.
Planning and implementing changes: Based on the results of the UX audit, you can develop an action plan to implement changes and improvements. Once these changes have been implemented, the UX audit process can be repeated to assess the effectiveness of the changes.
The difference between usability testing and a UX audit is the direction of information flow. In an audit, we extract issues from a set of pre-established standards or goals, while testing focuses on analysis from user actions. A UX auditor can use usability testing during an audit if they do not have access to basic metrics. First, they will combine the results with data collected over a longer period of time and compare them to industry standards and business goals.