Organic Traffic : Visits to a website that come from search engines rather than paid advertising.

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Dictionary Digital Marketing Social Media
Hashtag (#) – A symbol placed immediately before a word or words to mark a post on Twitter. Often used to group tweets into popular categories and interests. Helps users keep track of discussion topics.
Social Media : Online platforms where users create and share content and engage in online social interactions.
Content : Material (text, images, video, etc.) posted on social media.
Engagement : User interaction with content, e.g. likes, comments, shares.
Hashtag (#) : A word or phrase preceded by the # sign, used to categorize content and make it easier to find on social media.
Influencer : A person with a large following on social media whose opinions and recommendations influence their audience.
Followers : Users who follow content posted by another user.
Story : A social media feature that allows you to post content that is visible for a limited time.
DM (Direct Message) : A private message sent directly to another user of the platform.
Brand Awareness : The extent to which ghana whatsapp lead consumers recognize and remember a brand.
Analytics : The process of analyzing data about the performance of social media content.
Viral : Content that becomes very popular in a short period of time through mass sharing.
Algorithm : The process used by social media to determine what content is displayed to users.
Paid Media : Advertising purchased on social media platforms.
Organic Reach : The number of people who see your content without paid promotion.
Click-Through Rate (CTR) : The ratio of clicks to impressions.
Conversion Rate : The percentage of users who take a requested action (e.g. purchase) after seeing content.
Social Listening : Monitoring social media to understand what they are saying about your brand.
User-Generated Content : Content created by users, not the brand.
Community Management : The process of managing and building relationships with a brand's followers.
KPIs (Key Performance Indicators) : Key performance indicators used to measure the success of social media activities.
Post : Content published on a social media platform.
Meme : Popular images or texts, often humorous, that spread quickly online.
Social Media Strategy : A plan for how a brand will use social media to achieve its marketing goals.
Social Media Campaign : Coordinated marketing activities across social media platforms.