Wellness in the Digital Age: China’s Tech-Driven Health Boom
Posted: Thu Dec 26, 2024 8:49 am
The younger generations in 2024 work long hours, very often in a seated position, in front of screens all day. They have problems with sleep, stress, and bad nutrition. They are more aware of daily work-life balance, but this growing middle class of younger consumers is doomed to a very competitive environment, that generates a lot of stress and pressure. This is why they are starting to take better care of themselves, buying organic food, engaging in physical exercise, and taking dietary supplements or using wellness and spa services.
Trends of the Wellness Market in China
Younger generations are driving the Chinese wellness market
The younger generations value and appreciate well-being that’s over and above general wealth. Well-being is important because it gives them a sense of purpose, direction, and connection with something larger than themselves, such as work or family life.
The global wellness economy is changing thanks to young people, that are becoming more conscious of their health. Those are also the first generations that speak loud about the importance of mental health, placed together, as equally important as physical health. They purchase organic food, and pay premium prices for products from international brands and local companies, offering products and services improving the overall health of brand savvy Chinese consumers.
share of consumers likely to purchase health product china vs global
When they do spend their money on products like health food products or supplements, they want to list of jamaica cell phone numbers ensure that this purchase was not only good for their physical well-being but also for their overall career development or social contribution to society.
Functional food has been a traditional part of the Chinese diet for years and has now gone mainstream in the Chinese market in recent years since it has been proven to be beneficial for one’s health and well-being.
A new trend is emerging with a growing number of young professionals starting to consume supplements or sports drinks after workouts before going back to work, which they believe improve their overall productivity during the day resulting from improved focus and energy levels.
Overall, functional foods and complementary medicine will become a greater part of the wellness industry in China over the next five years.
Trends of the Wellness Market in China
Younger generations are driving the Chinese wellness market
The younger generations value and appreciate well-being that’s over and above general wealth. Well-being is important because it gives them a sense of purpose, direction, and connection with something larger than themselves, such as work or family life.
The global wellness economy is changing thanks to young people, that are becoming more conscious of their health. Those are also the first generations that speak loud about the importance of mental health, placed together, as equally important as physical health. They purchase organic food, and pay premium prices for products from international brands and local companies, offering products and services improving the overall health of brand savvy Chinese consumers.
share of consumers likely to purchase health product china vs global
When they do spend their money on products like health food products or supplements, they want to list of jamaica cell phone numbers ensure that this purchase was not only good for their physical well-being but also for their overall career development or social contribution to society.
Functional food has been a traditional part of the Chinese diet for years and has now gone mainstream in the Chinese market in recent years since it has been proven to be beneficial for one’s health and well-being.
A new trend is emerging with a growing number of young professionals starting to consume supplements or sports drinks after workouts before going back to work, which they believe improve their overall productivity during the day resulting from improved focus and energy levels.
Overall, functional foods and complementary medicine will become a greater part of the wellness industry in China over the next five years.