engaging people with fun, easy-to-share content

[Jahangir655]

Users on the platform seek shopping recommendations, product opinions, travel tips, fashion advice, beauty tips, and more. The app is often compared to a combination of Instagram and Pinterest due to its e-commerce capabilities. Other platforms are worth exploring in China, too, as each brand may find a different one that works best for their target audience. Read the full China Food Trends Combined Xiaohongshu and Douyin Strategy (Hot for 2024) To really maximize your reach, run campaigns on both platforms in parallel: On Red, focus on visuals and detailed storytelling — the health benefits, where the products come from, and how they fit into everyday life.

On Douyin, keep it short, fun, and interactive — engaging people with fun, easy-to-share telemarketing leads, jamaica telephone number data content. Here’s where the magic is: cross-platform cross-promotion. Show a behind-the-scenes video of your Xiaohongshu photo shoot on Douyin, or link your popular Douyin challenge to a longer Xiaohongshu post explaining the health benefits of the chocolate you just showcased. Chocolate Brand Case Study: Ferrero Rocher Ferrero entered the Chinese market in 1994 and was initially positioned as a luxury brand, but later shifted to a more affordable pricing strategy, a move that has been successful in the Chinese chocolate market.

The brand’s popularity in China is largely due to its gold packaging, which symbolizes wealth in Chinese culture. Ferrero chocolate has also become a popular choice for wedding gifts, with more than 15% of its sales in China coming from wedding gifts. Today, Ferrero chocolate and other Ferrero products have become a daily necessity for many Chinese consumers, especially in large cities such as Shanghai and Guangzhou. The brand has established a strong and undeniable reputation in the Chinese market.