r Customers And Future
Posted: Thu Dec 26, 2024 9:58 am
What Typically Happens Is Someone In The Business, Usually On The Communications Team, Decides, “we Need A Podcast.” Sometimes It’s A Strategic Decision. Other Times, It’s Because Someone In The Team Loves Podcasts Or Saw A Competitor Doing A Show And Fomo Is Doing Its Work.regardless, It Leads To A Leap Of Logic: “we’re A Really Big, Successful Brand. If We Created A Podcast, All OuCustomers Would Listen.”let’s Stop Right There.
No, They Won’t. At Least, Not Yet. I See This Massive Expectation austria whatsapp fan Gap Time And Again, Partly Because We’re Used To The Reach Of Advertising And Earned Media. We Know How To Make Those Channels Work For Us And Assume The Same Rules Apply To Podcasting.the Real Story:according To Podcast Publisher Libsyn, The Average Number Of Downloads Per Episode Is , (Based On Episodes Published Via Libsyn In September And October ). That Might Sound Solid, But Averages Can Deceive.
The Median Figure Is Only Downloads, Meaning % Of Podcast Episodes Resulted In Fewer Than Downloads.your Show Is One Of Thousands In A Rapidly Expanding Universe.you Can’t Just Turn Up And Expect To Win – Unless Of Course You Already Have A Global Following Like Bill Gates, Oprah, Or Ellen.the Best Approach:invest In Podcasting For The Long Haul. In My Experience, Most Shows Build Slowly Before The Word Gets Out And Downloads Start To Spike Upwards.
No, They Won’t. At Least, Not Yet. I See This Massive Expectation austria whatsapp fan Gap Time And Again, Partly Because We’re Used To The Reach Of Advertising And Earned Media. We Know How To Make Those Channels Work For Us And Assume The Same Rules Apply To Podcasting.the Real Story:according To Podcast Publisher Libsyn, The Average Number Of Downloads Per Episode Is , (Based On Episodes Published Via Libsyn In September And October ). That Might Sound Solid, But Averages Can Deceive.
The Median Figure Is Only Downloads, Meaning % Of Podcast Episodes Resulted In Fewer Than Downloads.your Show Is One Of Thousands In A Rapidly Expanding Universe.you Can’t Just Turn Up And Expect To Win – Unless Of Course You Already Have A Global Following Like Bill Gates, Oprah, Or Ellen.the Best Approach:invest In Podcasting For The Long Haul. In My Experience, Most Shows Build Slowly Before The Word Gets Out And Downloads Start To Spike Upwards.