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Tell It Well.to Listen To Past Weekly Wrap Shows, Go To The Main Weekly Wrap Page. Cover Image By Joseph Kalinowski/content Marketing Instituterobert Roserobert Roserobert Is The Founder And Chief Strategy Officer Of The Content Advisory - The Consulting And Advisory Group Of The Content Marketing Institute. As A Coach And Strategist, Robert Has Worked With Marketers At More Than Companies Including Global Brands Such As Adidas, Roche, Salesforce, Nasa, And Hilton. Robert Is The Author Of Four Books.