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Now You Must Channel The Excitement Of The Revolution Into A Governed, Scalable System – Without Losing The Highly Creative Spirit That Got You There. Even Genghis Khan Recognized That Struggle According To A Quote Often Attributed To Him: “conquering The World On Horseback Is Easy; It Is Dismounting And Governing That Is Hard.”channel The Excitement Of Your #content Revolution Into A Governed, Scalable System. @robert_rose #weeklywrapshare On Xhandpicked Related Content: Creative + Logic = Most Helpful Content E The News (:): What Is A Tv – Is It A Device Or Is It A Service? What Is A White Paper? An E-book? A Blog Post? An Article? I Started Thinking About These Definitions (And The Impact They Have On Content Marketing Teams) After Reading A Piece Called It’s Time To Rethink Our Definition Of A Magazine.

The Article Opens By Describing How The Shift From Print To belarus whatsapp fan Digital Challenges Our Concept Of A “magazine.” It Contrasts The Traditional Definition With The Current Iteration Of Glamour, A Once-traditional Print Magazine That’s Undergone An Extreme Digital Transformation. It’s A Fascinating Read That Brought Up All Kinds Of Questions I See Content Marketing Clients Struggling With – And I Share My Take On Why Common Definitions Really Do Matter.common Definitions Really Do Matter, Says @robert_rose. #weeklywrapshare On Xhandpicked Related Content: You Say You Want A Digital Transformation?this Week’s Person Making A Difference In Content (:): I Took Advantage Of Being In London This Week To Sit Down With Doug Kessler, One Of The Most Annoyingly Talented And Creative Minds In Marketing.

Doug Is Co-founder Of The London-based Agency Velocity Partners (Whose Clients Are Mostly U.s-based). Doug Started His Career At Ogilvy & Mather, Working On Accounts For Soap And Fabric Softener And Other Consumer Goods That Bored Him Rigid. Since He Jumped Ship To Specialize In Bb, Doug’s Been A Speaker At Marketing Events All Over The World And Is A Prolific Writer On All Things Marketing, Content, Tech, Strategy, And Creativity.our Conversation Ranges From The Dangers Of Winning Your Revolution, Of Deadening Your Content Mojo With Layers Of Process, And Of Running Out Of Tea In London.