Digital influencers: how they can help promote your travel agency

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Communication planning needs to take care not only of the message to be shared and its content, but also of finding the best vehicles for this service. Today, digital influencers are essential figures in this regard.

The contact relationship they have with the public, both general and specific, makes them the right professionals for a brand to invest in as a communication channel.

They do not act as vehicles in themselves, but they are important conductors for communication work to be carried out in these media, especially when talking about modern vehicles such as those related to the digital environment.

The internet, and social networks in turn, are places that are conducive to public interaction, so making your brand available in these environments means increasing your connection with the audience.

Digital influencers emerged in these places, as ordinary users, who saw in networks the possibility of producing their own content, on topics of their preference, to be consumed by other people interested in the subject.

As a user who has achieved a sector highlight by teaching clothing decoration techniques, such as producing personalized shirts in MG or carrying out a dyeing process for these pieces at home, in a practical and inexpensive way.

Precisely through this naturalness, digital influencers represent ordinary consumers, who these content producers start to follow, and their opinions and values ​​become something relevant to the public, thus becoming influencers.

By developing this influential relationship with the public, they become important partners in a company's marketing strategies. This is because their recommendation of a specific product increases the public's perception of it.

The relevance of influencers in modern marketing
One of the principles that best highlights the importance of these professionals for the contemporary market is the prestige they have with the public.

Previously, this prominent relationship was exclusive to celebrities and recognized artists, but today, such recognition can be achieved by anyone who works on the internet, all they need to do is have something unique that connects with the public.

The importance of digital influencers is not due to their popularity, but rather to the impact they have on their audience. The growth of these professionals also occurs through the increasing recognition of their audience.

In addition to the big names already established on the internet, there are also micro influencers, who with their specific audience segments, can represent a greater gain for possible commercial partnerships.

One way these small influencers operate is through critical analysis of some products they receive, coming from brands that fit their respective themes, and therefore compete for a similar audience.

As an accessories store, which delivers promotional bags to these professionals, with the aim of promoting their brand and strengthening their ties with the public and with these influencers.

Given the particularities of each influencer, they can be communication partners for the most diverse sectors, working on the most varied topics, such as the travel market.

Influencers and the tourism sector
A market that increasingly depends on these professionals is the tourism sector, given the connecting elements that influencers present in this sense, being people who come from a diverse audience in relation to the previous prominent names.

The centralization of prestigious artists – a consequence of the concentration of cultural hubs, such as music or TV studios – clashes with the diversity of names and cultures that stand out as influencers.

This variety of professionals is due to the ease of access that the digital universe offers, requiring only an electronic device (computer or even a cell phone), an internet connection and, of course, creativity.

By speaking directly to an audience with similar characteristics and cultures, these influencers jordan mobile phone numbers database can stand out with their local audience, thanks to the ideals of representation present there.

An event agency in SP may have a greater reception with influencers from São Paulo, just as a Bahian food restaurant in the city may stand out by reaching an audience from Bahia, and who now live in the metropolis.
This behavioral nature of influencers with the public can be worked on by various brands that work with these local specificities, essentially the travel and tourism sector.

A prominent niche among influencers are those linked to the world of travel. They use different scenarios, national or foreign, to bring relevance to their content through photos and videos of landscapes and tourist attractions.

This represents great opportunities for the tourism sector, involving hotels, travel agencies, exchange agencies, inns and even government entities, such as city halls and sectors responsible for tourism services.

This plurality can even be beneficial for companies related to the transport sector, such as those that provide chartered services for companies .

A travel agency needs to plan its communication well, as it deals with audiences from different segments, such as those traveling with their families, young people backpacking through Europe, or those who want to discover the country's riches.

To speak to such different audiences, it is necessary to have the support of professionals who work with the same distinction.

Influencers and travel agencies
A travel agency deals with this select group of people, and digital influencers stand out in the way they connect with a wide range of audiences. Therefore, proposing a partnership can be advantageous for the agency.

Among the benefits achieved are:



Influence on public decision;
Stronger ties with your audience;
Segmentation of marketing actions;
Cost-benefit ratio.
Many of these advantages are common when working as a digital influencer. The specific highlight for the travel sector is due to the relationship they have with the area, highlighting points of contact that are difficult to achieve through traditional means.

Influence on public decision
Influencers are influential people, which is why they are given this title. This power of conquest is not only due to the popularity of these professionals on the internet, but also due to the way in which the public feels connected to them.

By connecting with the influencer , the audience also begins to see him or her as an icon of inspiration. Someone with unique characteristics who, by recommending a service, increases its prestige.

Like a young person who has just moved and is thinking about modernizing his new home, based on the electronic devices that other media personalities are adopting for their homes.

For an audience in doubt, the recommendation of a home automation company may be the answer that this individual hires such services, even more so if the recommendation comes from someone for whom they have respect and admiration.

Stronger bonds with your audience
And if influencers have this strong relationship with the public, allying yourself with them means bringing this connection to your services, positioning your company as an entity worthy of prestige, just like the communicators that the public follows.

Segmentation of marketing actions
Perhaps the biggest benefit of forming a partnership with influencers is not just contact with the public, after all, the same can be done through advertisements in traditional media such as television and magazines.

The real highlight is the way in which this contact is made, reaching specific audiences that would not be addressed in broader media.

An outsourced cleaning company can find on social media, with the support of a specific influencer, a connection with its audience, in a way that it cannot find on larger media outlets.

Cost-benefit ratio
The cost of advertising in large media outlets is very high compared to the services of a digital influencer, and the latter may prove to be even more interesting, given the specific audience it attracts.

Even in the digital world, there is a difference between the levels of influencers, the greater their popularity, the higher the costs of working with them.

There are even occasions when smaller influencers, with a smaller number of followers, may be more favorable to a company's commercial purposes, such as private security companies , which seek a more segmented audience.

How to select the right influencer
To get the most out of this commercial partnership between the travel sector and influencers, some practices are recommended, including:

Establish campaign objectives;
Select the ideal influencers;
Work collaboratively with influencers;
Maintain relationships with travel influencers;
Act with data and analysis from this partnership.


The partnership between travel agencies and influencers needs to follow common concepts, such as campaign objectives, which need to adapt to the style and audience size of a specific influencer.

Just as freight transport companies would be successful with influencers who work on similar topics, a travel agency needs to work with professionals who operate in the area, counting on their advice and knowledge of the sector.

It is through a positive relationship for both that digital influencers will continue to have so much influence in the commercial market, just as brands will count on the support of these individuals, who are increasingly professional.