The number of times your ad is displayed

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In Content Marketing it is essential, so that the contents are positioned as best as possible to reach the audience.

Tracking SEO KPIs will allow you to evaluate the effectiveness of your Content Marketing strategies and make changes to improve your visibility and search rankings. Here are some key Content Marketing SEO KPIs to consider:

Organic Traffic: The number of visitors coming to your site through search engine results is an important indicator of your online visibility. An increase in organic traffic suggests that your SEO strategies are working and that your content is relevant and useful to your audience.
Keyword Ranking: Monitor your site’s position in keyword search results. A good ranking indicates that your content is optimized for relevant keywords and that search engines consider it relevant to users. You should belgium telegram data constantly improve your keyword rankings to increase your site’s visibility.
Bounce rate: This is the metric that measures the percentage of users who visit a single page of your site and then abandon it. A high bounce rate could indicate that the content is not interesting or does not meet user expectations . Work on content optimization and user experience to reduce the bounce rate.
Average Time Spent on Site: The average length of user sessions on your site is an indicator of your audience's interest and engagement. A high average time spent suggests that users find your content useful and interesting. Try to create engaging and valuable content to keep the average time spent on site high.
Page Views Per Session: The average number of pages visited by users during a session indicates how engaged visitors are with your content and how much they navigate your site. A high number of page views per session suggests that users find your content interesting and are willing to explore your site further. Work on your site structure and navigation to make it easier for users to discover new content.
Advertising
Although it may seem strange to find advertising among marketing contents, ads in digital marketing today are real contents that must be analyzed as such, taking into account their classic parameters:

Impressions: