Those leads are much more valuable than someone who just visits our website

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Maybe they thought our last tweet was funny or looking for a job. Find intent data on your website to understand which leads are most valuable to your organization. 4. Use videos to explain complex topics How complicated is your technology? Whether you sell software to enterprise sales teams or ed-tech to homeschooling families, there's a good chance your audience doesn't fully understand what your product or service does or the benefits it offers.


(If they did, they'd have converted already!) Video makes it easier to show how your technology works and explains complex topics. We use this strategy at Leadfeeder to show users how to use our tool a qatar mobile phone numbers database nd answer frequently asked questions: There's another (even better) reason to use videos—if the topics you cover are detailed, more qualified leads are the ones most likely to watch them. You can then track video views and reach out to those companies or retarget them on other platforms.


5. Don't rely on just gated content Content gating is one of the most common lead generation strategies for technology companies. You create a content marketing strategy, build out your content, create a landing page, then ask leads for contact information in exchange for downloading your ebook, white paper, or template. Once you have their email address, you use email marketing to turn them into potential buyers.