What a CMO can do then is to create

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A solid strategy and structure for the content that will make it look more relevant and snippet-ready. The more you think about these points and put them into practice in your campaign’s routine, the more chances you have to display rich information throughout different searches. So let’s talk about how you can enable your content to stand out more with time — naturally improving your SEO.


Know your content Content planning is a crucial part of a CMO’s job in the digital field — as it will be vietnam telegram database the main source of interaction between the brand and its leads. But, more than that, here it becomes a technical point of interest. To be featured as a rich snippet, Google has to recognize the link as one of the categories above. So, first of all, you can look back at what you have planned for your blog and web pages and find opportunities to bring out content that fits that criteria.


It is possible to adapt some old and new posts or even create a new strategy within the campaign, focused solely on getting those snippets. Know your buyer persona Your content needs to be not only technically right for a rich snippet but also relevant to those searching for the keywords you are trying to rank on. It seems obvious, right? Maybe it is. But so many SEO plans fall short because of a bad understanding of the buyer persona that this advice needs to be restated.