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URL and can make your content not only appear outdated but out of style as well. Would you be interested in a page that has “valuable-SEO-lessons-2012” as its slug? 6. Use Lowercase Letters URLs are tricky things and often have duplication or display issues. Like with spaces and percentage characters, uppercase letters can also cause issues with duplicate content or 404-page errors.


7. Update Old Slugs If you have pages created that don’t follow along with these best turkey telegram database practices, you might want to consider an overhaul to update your slugs to have better clarity. However, keep in mind that slugs are not meant to be constantly updated. In fact, doing so too often can hurt your search engine rankings. Try starting with a few, lower-performing pages and monitor the result of your rankings.


If the risk is too great for your older pages, adopt an alternative strategy of optimization going forward. And remember, once you’ve decided on a slug, do what you can to keep it the same! Wrap Up: URL Slugs Deserve your Attention Your URL slugs aren’t just a way to communicate page names to your website visitors. They provide key data for search engines to organize and display your pages.