Do you have equal content for each of them

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Or is one or two lacking? Strategize how best to plug up the gaps in your content. THE ULTIMATE BUYER PERSONA GENERATOR What Elements are Necessary to Create a Content Matrix? Once you know what elements are necessary to create your content matrix, it will demystify the process even more. Elements you’ll need to create your content matrix include the following: Identify your buyer personas If you haven’t already, the first step in creating a content matrix is identifying or defining your buyer personas or target customers for your business.


You’ll include the obvious, such as age and gender, then go on to add job titles, hobbies, motivations, and united kingdom telegram number list how they prefer to shop and purchase goods and services. Start with your current data on customers and leads and build from there. Establishing and understanding who your targeted audience is leads to better content planning overall. Map out the buyer’s journey Once you’ve created your buyer personas, next follow them through their buyer’s journey, passing through the awareness, consideration, and decision stages.


Map out each buyer’s journey, identifying as many key events as you can think of along their path. Discover where buyers can stall or become stuck along the way, so you know where to focus on more content or the need to make changes. Uncover whatever it is the buyer needs to move to the next stage. You may already have this information if you use marketing analytics.