What is user-generated content? Benefits and uses
Posted: Sat Dec 28, 2024 6:12 am
More and more users are posting about different topics on the web. These often contain quality information or are relevant to different brands. That is why at Posicionamiento Web Salamanca we explain what user-generated content is , how you can use it in your digital marketing campaigns and its benefits.
What is user-generated content?
User-generated content (UGC) refers to content voluntarily created and posted by users on social platforms, online encyclopedias, blogs, and other similar media. It can be in any format, such as images, videos, text, and more.
User-generated content is primarily produced when customers of a particular product or brand create and share ideas about it online. This can be through comments, videos, explanatory images, or any other format.
This type of content should be posted on public websites or on a page that is accessible to a specific group of people, such as very close friends.
Furthermore, it is created in a selfless manner . That is, without chile telegram phone numbers commercial sense and without receiving any kind of remuneration in return from the brands involved.
Uses of user-generated content
There are several ways you can use user-generated content within your digital marketing campaign. These can help you improve your sales, reach, and more. Some of the most effective ones are:
Repost on social media
One of the best ways to use user-generated content is by reposting it on social media. To do this, it is important for the user to mention a product from the brand or the brand and tell about their experience trying it.
Post: How to Create a Successful Marketing Plan for 2022
We encourage you to repost content on Instagram or Facebook stories. But before doing so, you must request permission from the user who created it.
On Instagram, you can save reposts to featured stories. This way, users who want to be guided by previous customers' reviews can always review them.
Create hashtags
Create exclusive hashtags for your brand and ask your followers and customers to use them when posting about it. Or even if you run contests.
This way, your clients' content will be much more visible within the social network and it will be much easier to track it.
With hashtags you can find out what users are saying about your brand and then use these opinions, testimonials or information as part of your content campaign. It will even help you make improvements to the weakest aspects of the plan designed by the community manager .
Make testimonial posts
When users comment on posts or contact the brand directly and privately to offer their testimonial about a product, you can take screenshots and share them on social media. Remember that you must have the corresponding user's authorization.
What is user-generated content?
User-generated content (UGC) refers to content voluntarily created and posted by users on social platforms, online encyclopedias, blogs, and other similar media. It can be in any format, such as images, videos, text, and more.
User-generated content is primarily produced when customers of a particular product or brand create and share ideas about it online. This can be through comments, videos, explanatory images, or any other format.
This type of content should be posted on public websites or on a page that is accessible to a specific group of people, such as very close friends.
Furthermore, it is created in a selfless manner . That is, without chile telegram phone numbers commercial sense and without receiving any kind of remuneration in return from the brands involved.
Uses of user-generated content
There are several ways you can use user-generated content within your digital marketing campaign. These can help you improve your sales, reach, and more. Some of the most effective ones are:
Repost on social media
One of the best ways to use user-generated content is by reposting it on social media. To do this, it is important for the user to mention a product from the brand or the brand and tell about their experience trying it.
Post: How to Create a Successful Marketing Plan for 2022
We encourage you to repost content on Instagram or Facebook stories. But before doing so, you must request permission from the user who created it.
On Instagram, you can save reposts to featured stories. This way, users who want to be guided by previous customers' reviews can always review them.
Create hashtags
Create exclusive hashtags for your brand and ask your followers and customers to use them when posting about it. Or even if you run contests.
This way, your clients' content will be much more visible within the social network and it will be much easier to track it.
With hashtags you can find out what users are saying about your brand and then use these opinions, testimonials or information as part of your content campaign. It will even help you make improvements to the weakest aspects of the plan designed by the community manager .
Make testimonial posts
When users comment on posts or contact the brand directly and privately to offer their testimonial about a product, you can take screenshots and share them on social media. Remember that you must have the corresponding user's authorization.