At web-positioning-salamanca.com we have compiled some of the tools to organize the editorial calendar for your brand. Attracting customers with relevant content is the goal of many businesses, but consistency has become one of the main problems. Having all the work organized in this way can help you overcome this problem.
Benefits of having an editorial calendar
An editorial calendar is a tool that allows you to plan and organize content for your business. It includes all phases of the process, from the idea to promotion, through creation, editing and publication.
A complete calendar also includes other relevant data such as metrics, formats, keywords, author, among others.
The idea is to make sure that you create relevant and consistent content. That you don't lose the periodicity of your publications and that behind each topic there is a prior evaluation to make sure that it is of interest to the target audience.
This way, the brand gains visibility, recognition and china telegram data more conversions. But designing a content calendar for social networks and the blog has other advantages:
You avoid having to improvise publications.
You will have more relevant and interesting content for your target audience, which will help build loyalty.
Better organization of topics and content in general, for example, post series.
You will achieve a better workflow within the team, everyone will know the assigned tasks and deadlines.
Keep track of what is published on each platform.
You avoid duplicate content and at the same time you can check which topics require updating.
You know the keywords that have been worked on in each publication.
Improves communication with clients, allowing them to stay up to date with the work being done on different platforms.
What content should the calendar include?
Different people may have a different perception of what web content is, usually guided by how they use it. So for some it may just be social media posts, and for others it may be a podcast.
In this regard, Neil Patel, an expert in digital marketing, highlights that content encompasses these and other formats. That is, blogs, videos, images, etc. Each brand or business defines what type of publications it will include in its strategy and will create its calendar based on this.
The more formats you have, the more complicated it will be to organize everything, and therefore, it will be more convenient to keep an editorial calendar to guide you.
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If you're going to do guest blogging, you should also include it in your schedule to make sure it's ready on time. Also, you should treat these types of posts with the same interest and dedication as the ones you do on your own channels.
Tools to organize the editorial calendar
Keeping everything in order can seem complicated, especially when you're trying to synchronize the work of several people or if you have several clients. Thanks to the following tools, it will be easier to coordinate the work of the entire team.
There are comprehensive resources on the Internet that will help you manage your work from start to finish. And others that will help you with specific tasks. Below we describe some that you should consider.
To take notes and organize ideas
The creative process starts from the moment you come up with ideas for posts. Use these resources to jot down topics that you will later discuss before including them in your calendar.