How to write a great product description
Posted: Sat Dec 28, 2024 6:44 am
You have an online store, you are selling a product, whether it is something physical or digital, if you want to increase your sales you must capture the attention of potential customers. How to do it? By learning how to write an excellent product description , at Posicionamiento Web Salamanca we bring you the best data and advice on this subject, so that you know how to write in such a way that your potential customers want to buy your products, that they see them as irresistible. Keep reading!
Be as descriptive as possible
Since you're selling online, you need to be as descriptive as possible, keeping in mind that customers won't be able to physically pick up what you're offering, try it on, or see an example. So, you need to know how to present products in writing to sell more.
Turn details into benefits. Write about the materials you used to colombia telegram lead the product. If it's not yours, find out all the details from the supplier. Tell them where it was made, and who specifically made it. This information may not lead to a purchase, but customers will want to know it. They will care about it.
Lists are very useful in any online text, and product descriptions are no exception. Write a list of details that are included in the product, and then write the benefits of each one. For example, if you use a durable material, let's say you sell leather shoes, then you'll want to highlight that leather is a very reliable and durable material, which won't get damaged easily. Of course, if it's a digital product, you won't be able to say this type of description, but you can have a list of the different topics you cover, like in the example of the SEO service on the right.
Use your description to show the value of what you're selling, whether it's a service or a product.
Customers are an important part
When writing the description you should be clear about who your client is, your target, you should have researched this before launching your online store , in order to be very clear about what the voice of your brand is, and the tone in which you are going to write.
Post: What are pain points and how to use them in marketing
The target can be seen as something broad, so you can define a “ buyer persona ”, this is your imaginary client , the person for whom you are developing your product and to whom you want to sell it. He or she represents your audience, it is something more real than a demographic description. Think about what they read, what sites they visit, their habits, so you can better decide the tone.
By defining your “buyer persona” you will have all the information you need so that your description is not focused on the product, but on the customer. By visualizing the personas you will be able to have a more vivid, personal and persuasive description.
Keep potential customers in mind when writing your product descriptions. Why? Because you won't write the same way for a 30-40 year old mother as you would for a 20-25 year old. You need to decide the tone, whether it's jovial, fun or serious, and your descriptions should go in the same direction.
More tips for writing a great product description
When writing the description, don't forget to use enough adjectives , these are your best tool to describe an object without images. This text doesn't have to be long, just because it's longer doesn't mean it's better, at the very least it should include all the relevant specifications, and explain the most important features.
Don't leave the most important features until the end of the description. For example, if you sell a t-shirt made of organic cotton, this feature should be at the beginning. People need to know the material as soon as they see the product.
It is important that when describing your product or service, its details and benefits, you try to create images with your words , so that people can visualize themselves using your product, wearing it or completing the action you offer. This is basic if you sell clothing, shoes or jewelry, in general, garments that people can wear. Use phrases like: you can wear it while..., it can be used for..., among others.
Be as descriptive as possible
Since you're selling online, you need to be as descriptive as possible, keeping in mind that customers won't be able to physically pick up what you're offering, try it on, or see an example. So, you need to know how to present products in writing to sell more.
Turn details into benefits. Write about the materials you used to colombia telegram lead the product. If it's not yours, find out all the details from the supplier. Tell them where it was made, and who specifically made it. This information may not lead to a purchase, but customers will want to know it. They will care about it.
Lists are very useful in any online text, and product descriptions are no exception. Write a list of details that are included in the product, and then write the benefits of each one. For example, if you use a durable material, let's say you sell leather shoes, then you'll want to highlight that leather is a very reliable and durable material, which won't get damaged easily. Of course, if it's a digital product, you won't be able to say this type of description, but you can have a list of the different topics you cover, like in the example of the SEO service on the right.
Use your description to show the value of what you're selling, whether it's a service or a product.
Customers are an important part
When writing the description you should be clear about who your client is, your target, you should have researched this before launching your online store , in order to be very clear about what the voice of your brand is, and the tone in which you are going to write.
Post: What are pain points and how to use them in marketing
The target can be seen as something broad, so you can define a “ buyer persona ”, this is your imaginary client , the person for whom you are developing your product and to whom you want to sell it. He or she represents your audience, it is something more real than a demographic description. Think about what they read, what sites they visit, their habits, so you can better decide the tone.
By defining your “buyer persona” you will have all the information you need so that your description is not focused on the product, but on the customer. By visualizing the personas you will be able to have a more vivid, personal and persuasive description.
Keep potential customers in mind when writing your product descriptions. Why? Because you won't write the same way for a 30-40 year old mother as you would for a 20-25 year old. You need to decide the tone, whether it's jovial, fun or serious, and your descriptions should go in the same direction.
More tips for writing a great product description
When writing the description, don't forget to use enough adjectives , these are your best tool to describe an object without images. This text doesn't have to be long, just because it's longer doesn't mean it's better, at the very least it should include all the relevant specifications, and explain the most important features.
Don't leave the most important features until the end of the description. For example, if you sell a t-shirt made of organic cotton, this feature should be at the beginning. People need to know the material as soon as they see the product.
It is important that when describing your product or service, its details and benefits, you try to create images with your words , so that people can visualize themselves using your product, wearing it or completing the action you offer. This is basic if you sell clothing, shoes or jewelry, in general, garments that people can wear. Use phrases like: you can wear it while..., it can be used for..., among others.