Identify Key Competitors In Busy IT Markets
Posted: Sat Dec 28, 2024 9:38 am
For many IT markets, however, the list of competitors is long. For instance, in the U.K., IDC tracks more than 100 players in the market for financial applications. While the top 10 control around 58% of the market, the next 10 control less than 15%, leaving lots of room for ambitious software houses.
In China, the market for human capital management software is wide open, with the largest supplier holding less than 10% of the market. In the U.S., the market for custom application development is both enormous and fragmented, with the top 10 players accounting for only one-third of the value. In all three markets, there are lots of fast-growing players aiming to break into the top 10.
Figure 1: Market Analysis Example
To do ABM right, you need to identify the largest players and the advantages of using our fantuan datadase fastest growing players both at the top of the market and in your revenue range. You then analyze their strategy and tactics for best practices and pitfalls.
* Only one supplier grew; the other was simply less negative.
** There are only 3 vendors in the top 11-20. Only one supplier grew; the other was simply less negative.
Source: IDC, 2023
Focus Attention on Priority Competitors
With so many tech suppliers, it can be hard to know on which of your competitors to focus your analysis. This is where market data comes in. IDC believes there are three primary ways you can use data to identify competitors worth your scrutiny:
In China, the market for human capital management software is wide open, with the largest supplier holding less than 10% of the market. In the U.S., the market for custom application development is both enormous and fragmented, with the top 10 players accounting for only one-third of the value. In all three markets, there are lots of fast-growing players aiming to break into the top 10.
Figure 1: Market Analysis Example
To do ABM right, you need to identify the largest players and the advantages of using our fantuan datadase fastest growing players both at the top of the market and in your revenue range. You then analyze their strategy and tactics for best practices and pitfalls.
* Only one supplier grew; the other was simply less negative.
** There are only 3 vendors in the top 11-20. Only one supplier grew; the other was simply less negative.
Source: IDC, 2023
Focus Attention on Priority Competitors
With so many tech suppliers, it can be hard to know on which of your competitors to focus your analysis. This is where market data comes in. IDC believes there are three primary ways you can use data to identify competitors worth your scrutiny: