HOW TO INCREASE YOUR ONLINE CONVERSIONS Why Do
Posted: Sat Dec 28, 2024 10:53 am
These Conversions Matter? Both macro and micro conversions are an extremely important part of the sales process, as they show what’s working and what isn’t with your campaigns. Without tracking these metrics, you might not know the point in which a customer is losing interest or what is driving your success. Think of it using this analogy. Let’s say your website is a machine.
If that machine were to break down at a certain point and not operate as designed, you would norway telegram number list want to know the exact part that was the issue, right? Micro and macro conversion metrics are a lot like this. If you’re getting a positive response, you should have data for both the small steps and the bigger picture actions. However, if there’s a lack of data, then you might have an issue that’s preventing the customer from achieving those tasks.
As an example, if you’re getting a low number of views on a sales video despite high levels of traffic and later discover there’s a tech error that’s preventing it from rendering correctly, you would want to know this. And it would definitely show up in your conversion metrics. Simply put, both micro and macro conversion metrics are important to gauge the effectiveness of your digital marketing tactics.
If that machine were to break down at a certain point and not operate as designed, you would norway telegram number list want to know the exact part that was the issue, right? Micro and macro conversion metrics are a lot like this. If you’re getting a positive response, you should have data for both the small steps and the bigger picture actions. However, if there’s a lack of data, then you might have an issue that’s preventing the customer from achieving those tasks.
As an example, if you’re getting a low number of views on a sales video despite high levels of traffic and later discover there’s a tech error that’s preventing it from rendering correctly, you would want to know this. And it would definitely show up in your conversion metrics. Simply put, both micro and macro conversion metrics are important to gauge the effectiveness of your digital marketing tactics.