CONTENT MARKETING FOR LEADS GENERATION IN BTOB
Posted: Wed Jan 01, 2025 6:27 am
What is content marketing? Many people ask this question email data and it is important to answer it. Content marketing or better known as content marketing aims to show the expertise you have in your field of activity. Indeed, consumption patterns are changing and more and more people are researching the web before buying. Whether in the BtoC or BtoB sector, our consumption habits remain the same.
Content marketing therefore responds to this desire: that of finding information by oneself. It also responds to that of responding quickly to customer expectations. These customers who are increasingly concerned about the speed of exchanges and the customer experience.
Few SMB marketers believe their investments in lead generation are effective. While email remains the most popular way to generate new leads, the majority of marketing buyers are looking for ways to increase their investments in content marketing.
The online survey of 200 small and medium-sized businesses. It was conducted in 2014 by SALESFUSION and DEMAND METRIC RESEARCH CORPORATION. They found that less than 10% of the panel believed their approach to lead generation was effective.
58% said their lead generation investment efforts did not yield enough leads.
"The study confirmed what we had heard," explains Christian NAHAS, CEO of SALESFUSION.
“Marketers need an easier way to accurately identify and qualify leads that matter to them, allowing them to repurpose that data for future sales. Marketers are increasingly accountable for budgets and their impact on the business. As demand for marketing data continues to grow, intelligent tools and more relevant content will be essential.”
Content marketing therefore responds to this desire: that of finding information by oneself. It also responds to that of responding quickly to customer expectations. These customers who are increasingly concerned about the speed of exchanges and the customer experience.
Few SMB marketers believe their investments in lead generation are effective. While email remains the most popular way to generate new leads, the majority of marketing buyers are looking for ways to increase their investments in content marketing.
The online survey of 200 small and medium-sized businesses. It was conducted in 2014 by SALESFUSION and DEMAND METRIC RESEARCH CORPORATION. They found that less than 10% of the panel believed their approach to lead generation was effective.
58% said their lead generation investment efforts did not yield enough leads.
"The study confirmed what we had heard," explains Christian NAHAS, CEO of SALESFUSION.
“Marketers need an easier way to accurately identify and qualify leads that matter to them, allowing them to repurpose that data for future sales. Marketers are increasingly accountable for budgets and their impact on the business. As demand for marketing data continues to grow, intelligent tools and more relevant content will be essential.”