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That is, there is an audience there that is not ready to interact with online advertising. But we must not forget about the above figures. There is also a solvent audience there. But there are a minimum of competitors. Therefore, by not appearing in this social network, you are only allowing the business of competitors living in Odnoklassniki to flourish.


But, as many know, the tastes of Odnoklassniki users are very specific. Perhaps, we will never understand them. Sometimes it may seem that the worse and less funny, the better. And even if you start afghanistan phone number lead posting content there that is a hit on social networks or VKontakte, OK users will probably ignore it. Therefore, Odnoklassniki needs a special content plan.


Key Features Additional free reach. Perhaps this is why SMM managers should love OK. When a user clicks “like” or performs another action with a post, the post is displayed in their friends’ feed. This results in high viral reach. Special settings for targeted advertising. The target audience can be identified by income, interests, social characteristics, etc.


Lack of competition. We have already discussed the reasons above. VKontakte school kids are sitting without money No. Which social network to promote in 2019 Which social network to promote in 2019 Which social network to promote in 2019 Which social network to promote in 2019 This graph needs to be interpreted. If we take the entire population of Russia aged 12-64 with full income, then 88% of them are on VK, 40% are on social media and 55% are on social media.


This is the interpretation. Which social network should a business use in 2019? Of course, to the one where your target audience lives. Easy and simple. Stop looking up to your competitors and repeating everything they do exactly. Test your work with different social networks and audiences, and sooner or later you will hit the bull's eye.