Next it's time for the advertising copy, which consists of:
Body text: Above the ad creative; only the first 125 characters are displayed.
Headline: just below the creative, no more than 40 characters.
Description: just below the title, no more than 30 characters.
facebook ad copy components
According to research from AdEspresso , the ideal length for a Facebook ad headline is five words. As for sentiment, split test positive and negative emotions in your headlines. By using the same women database targeting but varying the ad copy, you can see which emotional appeal resonates best with your audience.
Choose your call to action
Once you've entered your ad text, enter your website URL and choose the call to action that makes the most sense for your offer. You can always A/B test later!
facebook ad creation - call to action list
Confirm tracking
Last but certainly not least, make sure you have site event tracking set up (if you missed it earlier). You will have the option to set up in-app and offline events if applicable, as well as set a unique URL parameter so you can identify your site visitors to this ad.
facebook ad tracking setup