Help Google understand your authority on a topic

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If Google sees that you have a lot of internal links pointing to relevant content on your site, they will consider your site to be authoritative in key topic areas. For example, a key content asset about link building might also be linked to by pages about anchor text, guest posts, backlink profile analysis, or other relevant subtopics related to link building in general.

Internal Linking Best Practices and Tips
Internal linking is an essential part of job seekers database page optimization. However, incorrect internal linking can hurt your SERPs . So how do you do internal linking to improve your ranking potential?

Use descriptive, keyword-rich anchor text
The value of internal linking can be very high without optimizing the anchor text that makes up those internal links. Ideally, anchor text should adequately describe the content of the page. If you want the page you are linking to to rank for specific keywords, be sure to use precise, partial, or contextual anchor text to show Google higher relevance .

Strategic Use of Dofollow/Nofollow
To pass PageRank, your internal links must be dofollow . Dofollow is a robots search directive that tells Google crawlers that they can follow links on a page instead of ignoring them. There are times when you want to use the nofollow tag for pages that don't need ranking , like "thank you" or confirmation pages. More on that later, but if you're internally linking to a page to boost its rankings , that link has no value without the dofollow robots tag.

Link to old posts in your new blog articles
In general, no new blog post should appear on your site without internal links to other relevant content. If you're not entirely sure what to link to on your site, you can use a tool like SearchAtlas to see what internal link suggestions it recommends.