What is the best Google Ads campaign structure?

[rifathasan]

It all depends on the size, type, model of your business and more. There is no universal formula, but here are some options:

Based on your site structure. Look at how you group your offerings on your site. What unique pages do you have? Which pages are the most popular or provide the most value? If your site is well structured, you may want to adopt the same system for your ad account.
By product/service. This can match the overseas chinese database structure of your website if it is well organized. For example, if you are a gym, you might have a search campaign for your spinning classes, a display campaign for the entire gym, and a shopping campaign for your fitness equipment.
By location. If you have a business with multiple locations, it may make sense to run location-based campaigns. Going back to the gym example, you might run one search campaign for the gym in City A and another for the gym in City B.
Campaign level settings
There's a lot to play with at the campaign level, such as:

Campaign Name: Similar to the account name, this is what you will call your campaign and does not affect performance.
Status: Do you want to pause, enable or delete your campaign?
Goal: What you want to achieve from your campaign in terms of conversion actions.
Budget: A rough estimate of how much your campaign will spend per day.
Bidding Strategy : How aggressively or less aggressively you will use your budget on each impression. See our full list of the pros and cons of eachbidding strategy .
Location : Where in the world you choose where your campaign's ads will appear, also known as geotargeting .