PPC Audit: Everything You Need to Know

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PPC audits are an important part of any successful ongoing campaign. When your PPC campaign is producing results, it’s easy to put it on autopilot. But letting it run for too long can be a mistake. There’s always room for optimization , and you could be just a few tweaks away from getting an even higher ROI . That’s why regular PPC audits are so important. They’ll show you what’s going right (or wrong), allowing you to take steps to improve your account. The truemoney database hardest part is knowing what to look for when conducting an audit. In this article, we’ll cover everything we do at PPC Genius when auditing the accounts we manage.

Contents hide
1 What is a PPC audit?
2 When should you conduct a PPC audit?
3 Why conduct a PPC audit?
3.1 Waste Prevention
3.2 Identifying technical problems
3.3 Keeping up with the changing environment
3.4 Review your goals
4 Who should conduct a PPC audit?
5 PPC Audit Checklist: What to Look For
5.1 Select your details
5.2 Make sure conversion tracking is working
5.3 Quality Assessment Verification
5.4 Check your ads
5.5 Test your landing pages
5.6 Does your targeting make sense?
5.7 Device performance
5.8 Negative Keywords
5.9 Check your bid settings
5.10 Search query analysis
5.11 Retargeting
6 PPC audit is an integral part of accoun