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You're Probably Fed Up... Ebooks You Could Count on the Fingers of a Two-fingered Lazy Person the Number of E-books We Have Read and Enjoyed. They Are Rarely Exciting to Read, and Even Less So to Write. So Why Do Some People Continue to Publish Them? Because These People Still Need to Generate Leads to Reach Their Mql Goal and Long-form, Gated Content Helps Them Achieve This, Despite the Fact That Ebooks Are Not Entertaining for Either the Author or the Reader.