How to make game mechanics work
Posted: Mon Jan 06, 2025 3:30 am
Here are a few things to think about before developing gamification:
Goal setting
Gamification cannot be aimed at solving a specific business case. It is important to understand that game elements cannot have a direct impact on business tasks - they do not have their own metrics.
For example, it is reckless to expect an increase in product sales by implementing gamification. A comprehensive approach is needed to influence this metric.
Game design and engineering
Game elements should be integrated into processes bangladesh phone number lead in a natural way. Everything in the mechanics should be simple and intuitive, so that it is easy to understand - otherwise, its meaning is lost.
For example, the following gamification tools were used to develop sales managers in a retail chain:
Achievements. Users receive achievements for completing lessons, tests, and participating in discussions. For example, "Beginner ROP" for studying the first parts of the course or "Active Participant" for participating in working groups.
Rewards. Each achievement brings the player points that can be exchanged for merch from the corporate store.
Progress: Users see their progress on a visual scale or table, which motivates them to continue learning.
Leaders: A table with players' results encourages users to participate more actively.
Maintaining interest
If you use gamification for more than three months, you need to additionally warm up the interest of employees so that the process does not fall out of their focus. For example, add new levels to the game or set up notifications that remind you to come back to it.
Feedback
When a person starts to dive into gamification, they may see shortcomings that the game developers missed. Therefore, it is important to collect any feedback and adjust game elements to make them even more interesting.
At each stage of the game, a feedback form for participants should be placed. It is also necessary to interview managers and other stakeholders personally, to analyze their vision of the process from the outside.
Read also: How to close an unprofitable project: a step-by-step guide
Goal setting
Gamification cannot be aimed at solving a specific business case. It is important to understand that game elements cannot have a direct impact on business tasks - they do not have their own metrics.
For example, it is reckless to expect an increase in product sales by implementing gamification. A comprehensive approach is needed to influence this metric.
Game design and engineering
Game elements should be integrated into processes bangladesh phone number lead in a natural way. Everything in the mechanics should be simple and intuitive, so that it is easy to understand - otherwise, its meaning is lost.
For example, the following gamification tools were used to develop sales managers in a retail chain:
Achievements. Users receive achievements for completing lessons, tests, and participating in discussions. For example, "Beginner ROP" for studying the first parts of the course or "Active Participant" for participating in working groups.
Rewards. Each achievement brings the player points that can be exchanged for merch from the corporate store.
Progress: Users see their progress on a visual scale or table, which motivates them to continue learning.
Leaders: A table with players' results encourages users to participate more actively.
Maintaining interest
If you use gamification for more than three months, you need to additionally warm up the interest of employees so that the process does not fall out of their focus. For example, add new levels to the game or set up notifications that remind you to come back to it.
Feedback
When a person starts to dive into gamification, they may see shortcomings that the game developers missed. Therefore, it is important to collect any feedback and adjust game elements to make them even more interesting.
At each stage of the game, a feedback form for participants should be placed. It is also necessary to interview managers and other stakeholders personally, to analyze their vision of the process from the outside.
Read also: How to close an unprofitable project: a step-by-step guide