How social media forces donors to take action
Posted: Mon Jan 06, 2025 4:57 am
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While 57% of traffic comes from mobile devices, 75% of nonprofit website revenue comes from desktop devices.
Users on desktop devices account for 65% of all transactions on nonprofit websites.
The average bounce rate for nonprofit websites is 60-70%.
68% of online donors trust websites and email addresses using the .org domain more than other domain extensions.
68% of nonprofits have a website security plan.
84% of nonprofit organizations have SSL certificates for their websites.
38% of nonprofit marketers are planning a major website redesign.
Online donation pages have an average conversion rate of 8% on mobile devices.
22% of nonprofits have websites designed for people with visual and hearing impairments.
20% of nonprofits have a website that supports multiple languages.
28% of nonprofits use email subscription pop-ups on their websites.
Social media platforms play an important role in driving donations to nonprofit organizations. Here are the latest statistics:
19. Facebook dominates as the largest platform for social media donations (48%), compared to 24% on Instagram and less than 10% on other platforms.
Facebook is the largest platform for social media donations (48%), compared to 24% on Instagram and less than 10% on other platforms.
Facebook's success in driving donations is likely due to its large and diverse user base.
It's worth noting, however, that these statistics may not apply universally. The ideal platform for your organization depends on your specific audience.
For example, if your nonprofit focuses on issues of the younger generation, Instagram or TikTok may have better results.
A great example is Write Love on Her Arms, a non-profit campaign focusing on mental health. The magazine has a large following on Instagram due to its popularity among younger audiences.
TWLOHA’s Instagram page
20. TikTok’s nonprofit audience surged 112% in 2024, well ahead of Facebook (6%) and Instagram (11%), while Twitter/X’s follower count dropped slightly by 1%.
TikTok's rapid growth may be related to its popularity among young users and its algorithm that supports the discovery of new content.
If this makes sense for your nonprofit, consider setting up a TikTok account to raise awareness for your cause.
Yunyao
For more complete protection and peace of mind, kenya phone number consider WPBeginner’s professional services.
We provide WordPress maintenance and hacked website repair services. Unlike plugins, these services provide you with real human expertise to monitor and quickly respond to any security issues.
Our team can proactively protect your site, regularly updating your WordPress installation and plugins, and quickly resolving any security breaches should they occur.
WPBeginner Pro Repair Service
While 57% of traffic comes from mobile devices, 75% of nonprofit website revenue comes from desktop devices.
Users on desktop devices account for 65% of all transactions on nonprofit websites.
The average bounce rate for nonprofit websites is 60-70%.
68% of online donors trust websites and email addresses using the .org domain more than other domain extensions.
68% of nonprofits have a website security plan.
84% of nonprofit organizations have SSL certificates for their websites.
38% of nonprofit marketers are planning a major website redesign.
Online donation pages have an average conversion rate of 8% on mobile devices.
22% of nonprofits have websites designed for people with visual and hearing impairments.
20% of nonprofits have a website that supports multiple languages.
28% of nonprofits use email subscription pop-ups on their websites.
Social media platforms play an important role in driving donations to nonprofit organizations. Here are the latest statistics:
19. Facebook dominates as the largest platform for social media donations (48%), compared to 24% on Instagram and less than 10% on other platforms.
Facebook is the largest platform for social media donations (48%), compared to 24% on Instagram and less than 10% on other platforms.
Facebook's success in driving donations is likely due to its large and diverse user base.
It's worth noting, however, that these statistics may not apply universally. The ideal platform for your organization depends on your specific audience.
For example, if your nonprofit focuses on issues of the younger generation, Instagram or TikTok may have better results.
A great example is Write Love on Her Arms, a non-profit campaign focusing on mental health. The magazine has a large following on Instagram due to its popularity among younger audiences.
TWLOHA’s Instagram page
20. TikTok’s nonprofit audience surged 112% in 2024, well ahead of Facebook (6%) and Instagram (11%), while Twitter/X’s follower count dropped slightly by 1%.
TikTok's rapid growth may be related to its popularity among young users and its algorithm that supports the discovery of new content.
If this makes sense for your nonprofit, consider setting up a TikTok account to raise awareness for your cause.