What is digital commerce? Examples that will inspire you
Posted: Mon Jan 06, 2025 5:01 am
Digital commerce is understood as the process of purchasing goods and services through an online experience supported by self-service digital platforms. Learn more about this process and examples of this business model.
We have talked a lot about e-commerce and the advantages of selling online on this blog, however when it comes to talking about trends, it is time for us to talk about digital commerce .
Although they may seem like similar concepts, they are two different sales models that imply different ways of buying, selling and providing a shopping experience. So I invite you to number data continue reading and learn more about digital commerce, examples and characteristics that positively impact the way transactions are carried out on the Internet. Join me!
Boost your brand by creating your own online store.
What is digital commerce?
Digital commerce is the online purchasing process carried out by the user through a system of digital platforms that aim for self-service, without requiring human intervention. Gartner defines it as that customer experience where all contact points occur through a digital ecosystem, built from the content offering, through the transactional aspect, to customer retention and after-sales service.
That is to say, simplifying the idea, digital commerce can be seen as a 2.0 version of electronic commerce, since it not only includes the purchase and sale of goods and services but also includes digital marketing strategies for attracting and retaining customers.
In this way, when we refer to digital commerce , we also talk about electronic commerce, but this is only a fraction of the complete panorama, where it is possible to admire the purchasing process of a consumer, going through all the stages of the sales funnel . All from an automated scenario determined by the brand and the knowledge that it may have of its users.
What does digital commerce mean?
Digital commerce , also known as digital commerce in English, represents an advance in the way in which a shopping experience is conceived, since it includes the processes and technology necessary to help the user navigate the marketing funnel, being present throughout the buyer journey , from a fully automated and efficient scenario.
What is digital commerce?
Characteristics of digital commerce
To give you a better understanding of what digital commerce is , let's explore the characteristics that best identify it, these are the ones that best distinguish it from electronic commerce. Take note!
It relies on process automation through digital platforms.
Understand the complete user experience, from customer attraction to retention, by mapping out paths for each profile.
It requires technological tools that help the brand to be present in all stages of the sales funnel.
It aims towards omnichannel and a personalized shopping experience.
Supports decisions based on data obtained through applications in its ecosystem.
Consider a strategy that can be optimized and perfected as users interact with it.
It includes e-commerce, but only as part of the shopping experience.
We have talked a lot about e-commerce and the advantages of selling online on this blog, however when it comes to talking about trends, it is time for us to talk about digital commerce .
Although they may seem like similar concepts, they are two different sales models that imply different ways of buying, selling and providing a shopping experience. So I invite you to number data continue reading and learn more about digital commerce, examples and characteristics that positively impact the way transactions are carried out on the Internet. Join me!
Boost your brand by creating your own online store.
What is digital commerce?
Digital commerce is the online purchasing process carried out by the user through a system of digital platforms that aim for self-service, without requiring human intervention. Gartner defines it as that customer experience where all contact points occur through a digital ecosystem, built from the content offering, through the transactional aspect, to customer retention and after-sales service.
That is to say, simplifying the idea, digital commerce can be seen as a 2.0 version of electronic commerce, since it not only includes the purchase and sale of goods and services but also includes digital marketing strategies for attracting and retaining customers.
In this way, when we refer to digital commerce , we also talk about electronic commerce, but this is only a fraction of the complete panorama, where it is possible to admire the purchasing process of a consumer, going through all the stages of the sales funnel . All from an automated scenario determined by the brand and the knowledge that it may have of its users.
What does digital commerce mean?
Digital commerce , also known as digital commerce in English, represents an advance in the way in which a shopping experience is conceived, since it includes the processes and technology necessary to help the user navigate the marketing funnel, being present throughout the buyer journey , from a fully automated and efficient scenario.
What is digital commerce?
Characteristics of digital commerce
To give you a better understanding of what digital commerce is , let's explore the characteristics that best identify it, these are the ones that best distinguish it from electronic commerce. Take note!
It relies on process automation through digital platforms.
Understand the complete user experience, from customer attraction to retention, by mapping out paths for each profile.
It requires technological tools that help the brand to be present in all stages of the sales funnel.
It aims towards omnichannel and a personalized shopping experience.
Supports decisions based on data obtained through applications in its ecosystem.
Consider a strategy that can be optimized and perfected as users interact with it.
It includes e-commerce, but only as part of the shopping experience.